I don’t remember much about the Grammy Awards on tv this year, but I do remember this commercial that featured Willie Nelson covering a Coldplay song. The song accompanied a very moving animated farm video. It was a Chipotle ad and itunes downloads of the song benefited the Chipotle Cultivate Foundation.
Last June 21st, Billabong and the Chipotle Cultivate Foundation hosted an intimate farm to table dinner at The Ecology Center, in San Juan Capistrano, CA. The dinner was the kick off for the Annual Deign for Humanity. The Design for Humanity 2012 Fashion, Art and Music event on July 25, 2012 will benefit the Chipotle Cultivate Foundation,an organization dedicated to creating a sustainable, healthful and equitable future
Guests enjoyed a pre-dinner reception and live performance from Donavan Frankenreiter inside The Ecology Center’s exhibits, followed by a sit down dinner prepared by Chef Paul Buchanan of Primal Alchemy catering. Each dish highlighted local bounty such as avocados from musician Jason Mraz’s farm; Eureka lemons and herbs from pro-skateboarder Bob Burnquist’s farm; Tangelos and Navel oranges from Murray Farms; Weiser Family Farms heirloom potatoes; mussels from Carlsbad Aquafarm; Tamai Farms roasted chilies; and greens from Kenter Canyon Farms, among others. Speakers at the event included Evan Marks, The Ecology Center founder; Candy Harris, Billabong Brand Director; and Chris Arnold, director of communication at Chipotle Mexican Grill and secretary of the Chipotle Cultivate Foundation.
Photo credit: Gina Turpel
Chipotle’s Chris Arnold said: “We are honored that the Chipotle Cultivate Foundation has been selected as this year’s beneficiary. Our partnership with Billabong, and their Design for Humanity fundraising efforts, support the foundation’s mission to reach and educate younger generations about food matters, and generate additional support for family farmers and their communities.”
Billabong, the active lifestyle brand, presents the Design for Humanity event every year. It is a massive fashion, music and art party on the backlot of Paramount Studios in Hollywood featuring multiple concert stages, DJ dance parties, a runway fashion show featuring one of a kind Billabong looks, organic food trucks, a custom art gallery and silent auction, a VIP street and much more. Proceeds from the silent auction and 100% of the ticket sales will benefit The Cultivate Foundation.