Recently, I was invited to attend the Spring Style Mixer for Downeast Basics, a clothing store at the Irvine Spectrum. The mixer gathered together a select group of bloggers for an evening of shopping. I had never visited the shop but I had friends who were raving about the place so I checked it out. Social media shopping mixers are always neat because looking at women’s fashion and shopping amongst friends is always fun.
DownEast was founded in 1991, and is a privately held company headquartered in Salt Lake City, Utah. It is a lot like other fast-fashion stores with affordable clothing, that offer a mix of trendy items and clasic staples. According to a DownEast Basics representative, their ideal customer is “any woman who appreciates boutique style designs but wants it on a bargain basement budget!”
Of course, bargain prices don’t mean poor quality. In fact, I was impressed by the quality of the clothing. I was told that they get in new styles on a monthly basis to keep their inventory fresh. They have some basic items that I thought were awesome (Hello, wonder t-shirt line – it’s got spandex much like spanx, a friend to women like me who need the extra help, if you know what I mean.)
Finally, you gotta love a store that connects with its customers via social media. Let me say, DE is all over it. They are on www.facebook.com/DownEastBasics, www.twitter.com/DownEastBasics, Pinterest: @DownEastBasics and Instagram: @DownEastBasics. You can also shop online at DownEast Basics online.
They are holding a Spring Styles Contest on Pinterest that ends on March 5th. One lucky winner will win a $500 shopping spree.