I woke up today to the good news that the LinkedIn Company Page I manage has been named one of the 12 Best LinkedIn Company Pages of 2012. As a social media strategist and community manager, I am over the moon! Our company page is a result of collaboration between our marketing, graphic design and talent acquisition teams. The branding element is strong on the page but it is also a robust and active page with a mix of posts about job openings, company news and announcements, as well as relevant industry news.
I really like how LinkedIn has evolved over time. What’s more, they really do have their community members in mind when making changes or improvements. I like how they communicate via email with members before a change takes places, giving community managers and social media people like me enough time to get ready and make the necessary adjustments.
A week ago today, we held the 3rd Annual Huntington Beach Tweetup at Slater’s 50/50 in Huntington Beach, CA. Yes, a tweetup — that is a meetup for people who’d met on Twitter. Back in the old days, ok, three years ago, when social media was just a novelty and Twitter was all the buzz, Priscilla Willis of She’s Cookin and I decided to host such a gathering in our home turf of Huntington Beach. At the time, there were tweetups almost every night usually in Irvine or Costa Mesa. Priscilla and I had just met at a BlogCrush ourselves and were still finding our voice as bloggers.
The first meetup was at 301 Beachfront in Downtown Huntington Beach. It was a good time. That’s where we first met Shannon Smith aka @beautysmith who was then called @fauxlashes and Kim Pham aka @kphamsmiles, and even @robgokee and @alliecine were there from LA. We were all excited and it didn’t matter that the venue was an epic fail because we were seated right by a band and had to yell at each other to be heard. Still, the bonds were made so that the next year… the usual suspects like @beautysmith @bigheadasian @jwalery @ocrealtress @thebigdebowski et al returned to meet at the second meetup.
By now @shescookin had wonderfully blossomed into a respected food blogger and she hooked us up at Zimzala Restaurant at the Shorebreak Hotel. There were about 30 people at that meetup – it was like a reunion and then some. New faces like @coachglitter and @staceysoleil were there too.
And here we are three years later. After meeting the owners and marketing people at Slater’s 50/50 during a special preview, they graciously agreed to host our little tweetup, which to be honest, should now be called “The Reunion.” Slater’s 50/50 provided us with sodas, appetizers and burger samples. We also enjoyed Happy Hour prices on other drinks. The clear winner was: PEANUT BUTTER AND JEALLOUSY – the seemingly unusual but unusually delicious combo of an all-beef patty, bacon and yes, peanut butter!
When you get right down to eat, you can make all the friends you want online, you can connect on multiple social media channels but there’s nothing like meeting someone face-to-face in real life.
“For companies to get the most out of social media they should consider employing a specialist as part of their PR team or if using a PR agency they should ensure at least one suitably qualified person is working on their account. Although championing a business’ social networking channels, and perhaps also writing content, is the responsibility of many in the organisation it is important that an individual or central team takes control of the wider issues, fully coordinates campaigns and is responsible for learning from best practice studies as well as putting the knowledge into use.”
You’ve heard the buzz about social networking but don’t quite get it. You’ve also heard it before that isn’t so much what you know as who you know. Although personally, I think that what you know matters and who knows what you know matters even more. Simply put, you can definitely use social networking to advertise your product, make friends, get a job, find a service and perhaps most important – make connections in the real world.
The guys at Common Craft explain Social Networking in plain English.