• Entrepreneur Series: Jeff Seery of Illuminate Face and Body Bar

    In a small shopping center in Newport Beach, near a Gelson’s grocery and a Nekter Juice Bar, I attended the opening of Illuminate Face and Body Bar. Illuminate is a luxury med spa that combines medical services and wellness rituals that help clients feel beautiful from the indie and out. Oh look… a kombucha bar.  And crystals! This already felt different from other med spas I’d visited.  As I wandered through the treatment rooms, I saw the latest med spa technology and was greeted by the friendly and knowledgeable staff. There were many people at the opening, so I was fortunate to actually meet Founder and Co-owner Jeff Seery. He…

  • Entrepreneur’s Life Beyond Coffeeshops

    “I’ve spent a lot of time in coffee shops…” – quoting myself in My Life in Coffeeshops- An Entrepreneur’s Journey, originally posted on LinkedIn. — Much time has passed since I last wrote, and since I last worked at a coffee shop. After leaving my job, I ventured out on my own, with a handful of social media marketing and PR clients. It felt good to have my own clients but I also struggled with making sure I had enough work to make up for the relief provided by a steady paycheck. When you are on your own, the struggle is real and you have to hustle. One of the…

  • Yogurtland CEO Shares Secrets of His Entrepreneurial Success

    I have a collection of Yogurtland spoons. True story. Yogurtland is our go-to frozen yogurt place, especially since there’s one right by our house. There are always new flavors and toppings to try and cool marketing tie-ups like that one with Sanrio, during which times I collected the spoons. And then there was the Flavor Quest last year, when POG Sorbet from Hawaii and Mexican Hot Chocolate were introduced. Also, the place is always very clean and the workers seem happy. In a crowded market of frozen yogurt treats, it is things like these that make Yogurtland stand out. But what truly sets them apart is the leadership and vision…

  • From Employee to Entrepreneur – Monday Musings

    I did it! Traded cube life and a regular paycheck for the uncertain (call it, exciting) life of an entrepreneur. It’s not that new to me, since I’ve been a freelance writer, photographer, even one-time television producer in my past working life. I thought I’d be doing gigs all my life never to confine myself in a regular 9-5.  But when the opportunity to get a more corporate-type job came along, I took it. Who doesn’t want the security of a regular paycheck? Looking back at the last 3 years of corporate life, these are some of the things I’ve learned: do what is expected, keep your head down, cc…

  • 5 Things I Learned from Chef Zov Karamardian

    Over the last two years, I was a social media consultant to award-winning restaurateur  and chef Zov Karamardian and her group of restaurants. Zov’s is a veritable Orange County institution with locations in Tustin, Irvine, Newport Coast and most recently, John Wayne Airport.  Almost bi-weekly, I visited with Zov and we chatted about what was going on in the restaurants, general news and most importantly, we tackled whatever questions she had about social media. Chef Zov is quite plugged in to the social media and tech scene. Her questions ranged from “How do you post a tweet?” to “ What kind of content do our followers most like to receive?”…