• Can’t Miss Summer Events in Orange County

    When you are fortunate enough to live in a beach town with an endless summer, actually going to the beach is not the high point of the season. At least not for me. Since we can go to the beach any time of the year, even daily, there are other things we most look forward to during the summer months. Summer in Orange County means longer days, fun in the sun and special annual events that make living here extra special. I personally look forward to the following every year: the Festival of Arts in Laguna Beach, Hotel Irvine’s Backyard Movie Nights, the OC Fair and the VANS U.S. Open…

  • Stop Diabetes : Tour de Cure OC

    November is Diabetes Awareness Month. The American Diabetes Association envisions a life free of this dreaded disease. The goal of this month is to raise awareness and come together as a community to Stop Diabetes, a disease that affects nearly 26 million children and adults in the United States alone. According to ada.org: “Another 79 million Americans have prediabetes and are at risk for developing type 2 diabetes.The American Diabetes Association estimates that the total national cost of diagnosed diabetes in the United States is $245 billion.” My own grandmother had diabetes so I am very familiar with the disease. When the opportunity to be part of the marketing and…

  • Hashtag Best Practices for Events

    You don’t have to be a social media guru, ninja, or expert to use a hashtag. But if you’ve read that first line and are still scratching your head, perhaps a simple definition is in order. A hashtag is simply a label for content. It is used mostly on Twitter but you can also use them on Instagram, Facebook, Pinterest and Google+. Hashtags are useful for searching a topic. Perhaps our friends Jimmy Fallon and Justin Timberlake can explain it better. In the last couple of weeks, I’ve been part of big events in Orange County that required the use of a hashtag. For the Knott’s Scary Farm event, for…