• My Talk on Proven Ways to Use Social Media to Market Your Toy Business

    **The following was first delivered as a seminar topic at ToyFest West trade show in Vegas.** Note that the examples below pertain to companies in the Toy Industry but rest assured, these tips will work with ANY business.** In today’s digital landscape, when people aren’t stalking exes, reading about the Kardashians or watching cat videos, people actually use the internet for research. Now more than ever, social media channels like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest are an intrinsic part of this research process. Consider these stats. • Consumers are 71 % more likely to make a purchase based on social media referrals. (Hubspot) • 38,000,000 13 to 80 year…

  • Lost Facebook Likes

    It’s not you, it’s me. No, actually, it’s Facebook. You may have noticed a small drop in your Facebook Likes Count. You see, over the weekend, Facebook started removing two types of accounts from your fan count: memorialized accounts and voluntarily deactivated accounts. So basically the great Facebook purge is doing you a favor by deleting accounts that are dedicated to loved ones long gone and people who have left Facebook voluntarily by deactivating (not deleting) their profiles. Remember that this affects Pages not Personal Accounts. For Business Pages, this is supposed to be meaningful because it can help businesses truly understand what their followers care about. Changes in Facebook…

  • Keep-Calm-o-Matic | Quite Facebook

    Don’t You Wish You Could Quit Facebook?

    For social media managers like me, Facebook is a necessary evil. Most days, I just want to quit Facebook.  As far as social networking goes and marketing, I personally think it is a dead end. A part of me still loves it though, because it keeps me connected to friends and family near and far.  Who would’ve thought that I’d know what my Kindergarten classmate or my college professor was up to halfway around the world, even after all these years? Thanks to the News Feed, we can keep abreast of the latest news, good or bad, personal or celebrity-oriented, and of course, the latest means. “The Problem With Facebook,” according to Derek Muller aka Veritasium,  is…

  • Let's Make Art | Marcie Taylor

    Facebook Chain Status Updates – the new Chain Letter

    I remember receiving chain letters in the mail. There were those threatening ones that you had to send out to x number of people lest some awful fate befell you. And then there were those that rewarded you with something a sticker, stationery or something that you would only receive once you had sent out the same letter to the required number of people. As a sticker and stationery collecting kid, I never thought of it as a pyramid scam but of course that’s what it was. These days snail mail may be dead but chain letters still exist in the form of chain emails or worse, Facebook status updates.…

  • Thoughts on Small Business and Social Media

    Small Business Saturday is on November 30th and so it’s been on my mind lately. I love supporting my own neighborhood coffee shop, bookstore, restaurant, nail salon etc. And often, when I think about how I can help a small independent store survive and thrive in this economy, naturally, my thoughts turn to social media, which is my passion as well as it is my profession. And so I meet the owner, shop keeper and we get to talking. There are those who embrace social media, there are those who are open to experimenting with it, and then there are those who are simply unconvinced about its value. What I’d…

  • Connect, Teach and Share at OC Social Media Summit Today

    The 1st Orange County Social Media Summit is taking place today, Friday, May 18th, 2012 at Saddleback Church in Lake Forest. Nearly 600 people are expected to attend the day-long event focused on Social Media. Topics covered feature everything from blogging, to making videos to posting tweets and Facebook updates. I caught up with one of the organizers of the event, Rochelle Veturis Coles @rochelleveturis and asked her a few questions: MT: What made you decide to organize the Social Media Summit? RVC: “We wanted to give some of our wonderful social media friends the opportunity to share their skills and talents with the community – because they do it…

  • Will you be my friend?

    When you see it like this, you realize that our Facebook life can be quite absurd. Thank you www.twoboysopera.com and Paige for first posting this on YOUR FB wall for me to find…and now share!

  • Social Media is NOT a FAD

    Here’s an oldie but goodie. Right here, right now. It’s time for YOU to ENGAGE. From the good people of www.socialnomics.net [youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8]

  • HOW TO: Organize Your Contacts for Networking Success

    Ah yes, summer is knocking at our doors and I’m not even halfway done with Spring Cleaning in real life! Thankfully, my online world is a little more organized – thanks to articles like this one. Excerpt: “Managing your online network is critical, whether you’re looking for a job, trying to advance in your career, or you’re starting a business. Think of the Internet as a global talent pool that has more contact information than the White Pages. In fact, 80 percent of available jobs are never even advertised, with more than half of all employees finding their jobs through networking, according to BH Careers International.” Continue reading. HOW TO:…

  • Advertisers flocking to Facebook quadruple from last year | VentureBeat

    So much for Quitting Facebook.  Geez, I remember when the only reason to be on Facebook was to make friends, communicate with faraway friends/family and reconnect with old school chums. Of course, when I had first heard of social networking -it was Friendster (back in 2002) – and I thought it was some kind of dating site (which I suppose it could be or probably is to some) then came MySpace (2003).  The social networking landscape is ever-changing. Who knows what’s next. Advertisers flocking to Facebook quadruple from last year | VentureBeat.