• What does it mean to have influence?

    Not 5 years ago, the influencer landscape was different, it was when moms ruled the blogosphere and back then I had “klout.” The influence sort of just came along with blogging territory. Obviously, if people read, interacted and commented on your blog, surely you carried some influence with them. Right? To further the perception of influence, mom bloggers were all early adopters of social platforms – so they (we!) were the first to be on Facebook, Twitter, Pinterest and much later, Instagram! The smart PR people realized this and built relationships, offered swag, goods, services in exchange for our “influence.” But unlike the way it is now, when a company…

  • Increasing ticket sales for Taste of Huntington Beach with Social Media and Influencer Outreach

    It seems like only yesterday when I wrote about How A Charity Event Leveraged Social Media to Increase Ticket Sales. Okay so it wasn’t yesterday but it was just last year and I was talking about the Taste of Huntington Beach. Well, the annual Taste of Huntington Beach #TasteHB took place again this year on April 24th and guess what – this year we increased sales by 20%! That would be a 40% total increase from two years ago. Attendance numbers were up and there was a buzz about the event unlike previous years. There were more restaurants, newer restaurants and wineries, and also a celebrity chef from the Food…