• What does it mean to have influence?

    Not 5 years ago, the influencer landscape was different, it was when moms ruled the blogosphere and back then I had “klout.” The influence sort of just came along with blogging territory. Obviously, if people read, interacted and commented on your blog, surely you carried some influence with them. Right? To further the perception of influence, mom bloggers were all early adopters of social platforms – so they (we!) were the first to be on Facebook, Twitter, Pinterest and much later, Instagram! The smart PR people realized this and built relationships, offered swag, goods, services in exchange for our “influence.” But unlike the way it is now, when a company…