• connect create collaborate collective // photographers, writers, social media

    Craving Connection: New events, new website, my new creative agency

    Have you noticed a wave of creative breakfast meetings, retreats and conferences? It’s like the bigger, more expensive trade show-type conferences have given way to more intimate, often free to attend, gatherings. It is almost as if, in this plugged in, digital world of ours, people are craving a more personal, IRL connection. Can you feel it? Recently, I attended a Connecting Things event in Irvine, which was a screening of the documentary “Love and Bananas.” I had attended another event of theirs over a year ago, when the guest speaker was filmmaker Bayan Joonam from Soul Pancake. There was not much interaction at that one. There was a big…

  • Creative Inspiration Abounds at Monthly Social Media Breakfast

    When thinking of ways to do community outreach, beyond digital means for my new client, SOCO and the OC Mix, I decided to put together two of my favorite things: Social Media and Breakfast. Thus was born the first SOCO Social Media Breakfast, a collaborative gathering of social media managers, influencers, creatives and SOCO super fans. The idea was to gather like-minded people to share tips and tricks about social media, bring questions to the table and network. What happened was so much more – it was a creative burst of energy. Not only were new personal connections made but also awesome collaborative photos! During our first meeting, Portola Coffee…

  • Increasing ticket sales for Taste of Huntington Beach with Social Media and Influencer Outreach

    It seems like only yesterday when I wrote about How A Charity Event Leveraged Social Media to Increase Ticket Sales. Okay so it wasn’t yesterday but it was just last year and I was talking about the Taste of Huntington Beach. Well, the annual Taste of Huntington Beach #TasteHB took place again this year on April 24th and guess what – this year we increased sales by 20%! That would be a 40% total increase from two years ago. Attendance numbers were up and there was a buzz about the event unlike previous years. There were more restaurants, newer restaurants and wineries, and also a celebrity chef from the Food…

  • Hotel Zephyr San Francisco

    Travel Tuesday: I left my heart in San Francisco at Hotel Zephyr to be exact

    We had less than a day and one night to spend in San Francisco, so we wanted it to count! The best decision we made was to book a room at what is possibly the coolest hotel on Fisherman’s Wharf. Just one night at Hotel Zephyr not only provided a great home base from which to explore the city but it was also a destination in itself. You’ll have to watch the Periscope videos I made below to get a taste of what I mean. Hotel Zephyr used to be the Radisson Fisherman’s Wharf and it spans over the entire block bound by Jefferson, Powell and Beach St. It has…

  • Taste of Huntington Beach

    How A Charity Event Leveraged Social Media to Increase Ticket Sales

    I have been a volunteer at the library for about 5 years. The library is like a second home to me and my family. I have been correspondence secretary, usher, and photographer for the Friends of the Children’s Library (FOTCL). They do great work for the community. From puppet shows and ballets to author visits and reading programs, the FOTCL does great work for the community. Their biggest project is the Annual Taste of Huntington Beach, a fundraising event held on the last Sunday of April at the Huntington Beach Sports Complex. The Taste of Huntington Beach gathers local restaurants, wineries and breweries for an incredible afternoon of food and…

  • Lost Facebook Likes

    It’s not you, it’s me. No, actually, it’s Facebook. You may have noticed a small drop in your Facebook Likes Count. You see, over the weekend, Facebook started removing two types of accounts from your fan count: memorialized accounts and voluntarily deactivated accounts. So basically the great Facebook purge is doing you a favor by deleting accounts that are dedicated to loved ones long gone and people who have left Facebook voluntarily by deactivating (not deleting) their profiles. Remember that this affects Pages not Personal Accounts. For Business Pages, this is supposed to be meaningful because it can help businesses truly understand what their followers care about. Changes in Facebook…

  • Conversation with Actor-Artist Keegan Allen

    “Everyone wants to fit in and be noticed. Everyone is searching for something, every day, every hour.” – Keegan Allen, life.love.beauty Keegan Allen is a young actor on the hit show “Pretty Little Liars (PLL).” He is also an artist and has quite the social media following Over 1 million followers on Twitter and 2.3 million on Instagram! What draws his fans is his creativity, and what keeps them connected is his authenticity. On the phone he seems serious and yet sweet. I am just one of many phone interviews he is conducting that day, but his answers were well thought out and sincere. I admit I am a fan.…

  • Marcie Taylor | Top 50 List | Twitter

    What It Means To be in Cision’s Top 50 List

    “Where PR and Media Connect,” is Cision’s tagline. Cision is a company that offers PR software and services. As a new media journalist, my name appears on Cision lists and that’s how I get press releases and pitches from various agencies. As a PR professional (working for Acorn Woods Communications, a PR and Marketing Firm Specializing in the Motorsports Industry), Cision helps connect me with journalists, publications and influencers relevant to my clients. From time to time, Cision names “Top 50 Somethings” from its vast database – top 50 U.S. Mom Blogger, top 50 Content Marketers to Follow etc. This is me with my fellow OC Family Mom Ambassadors, writers,…

  • Kababayan Today with G Tongi Part 2

    Here are the next two segments of my guest television appearance on Filipino-American show, Kababayan Today, hosted by the beautiful G Tongi. After getting over my nerves, it was easy to talk about anything! Naturally talked turned to two things I am passionate about: blogging and social media. The segments are appropriately titled: Growing Trend of Blogs about Fil-Am Motherhood and Becoming Social Media Savvy. When asked for social media tips, I say that the “Thing to remember (about social media) is that… it is all about connecting with a person.” I caution young people to watch what they post and warn that even if your social channels are set…

  • AIMExpo Show Floor

    5 Tips for Social Media Correspondents at Events

    I am writing this from the Rosen Center hotel lobby (thank you for free wifi!), after an exhausting but productive week at the American International Motorcycle Expo at the Orange County Convention Center in Orlando, Florida. The agency I work for was tasked with managing Social Media for the event, which meant I was the de facto social media correspondent, content creator and digital engagement point person. The week went by like a blur, the show was a success and the stack of business cards and stickers I have in my luggage stand testament to the awesome networking that went on at the show. I learned a few things which…