• Life is like a Box of Chocolates

    Christmas came early for this chocoholic as I attended two chocolate store launches in the span of a week! What was interesting about the two openings was that they couldn’t be more different in that the first event was a small independent artisanal shop and the second was the latest opening by a 92 year old candy manufacturing company with more than 200 retails stores across the country. And yet, they were the same because they both focused on the importance of quality and customer service. Now, what could be sweeter than that. First – there was the opening of Michelle Haut Chocolat at The OC Mix in Costa Mesa.…

  • Thoughts on Small Business and Social Media

    Small Business Saturday is on November 30th and so it’s been on my mind lately. I love supporting my own neighborhood coffee shop, bookstore, restaurant, nail salon etc. And often, when I think about how I can help a small independent store survive and thrive in this economy, naturally, my thoughts turn to social media, which is my passion as well as it is my profession. And so I meet the owner, shop keeper and we get to talking. There are those who embrace social media, there are those who are open to experimenting with it, and then there are those who are simply unconvinced about its value. What I’d…

  • Social Media Friends Connect At Marquee Costa Mesa

    Just a few years ago when social media was this thing people were still trying out, a group of people who met through social media though “Why don’t we help others get connected as well?” And thus was born Connect OC and many friendships. I wasn’t part of the organizing group myself but I consider myself lucky to call them and many others I met through social media, my good friends. So when the invitation for a Connect OC event in Costa Mesa came my way, I made sure I’d be there. Partnering with the Marquee Costa Mesa (located at Harbor and Adams Aves.), the event turned out to be…

  • Yogurtland CEO Shares Secrets of His Entrepreneurial Success

    I have a collection of Yogurtland spoons. True story. Yogurtland is our go-to frozen yogurt place, especially since there’s one right by our house. There are always new flavors and toppings to try and cool marketing tie-ups like that one with Sanrio, during which times I collected the spoons. And then there was the Flavor Quest last year, when POG Sorbet from Hawaii and Mexican Hot Chocolate were introduced. Also, the place is always very clean and the workers seem happy. In a crowded market of frozen yogurt treats, it is things like these that make Yogurtland stand out. But what truly sets them apart is the leadership and vision…

  • From Employee to Entrepreneur – Monday Musings

    I did it! Traded cube life and a regular paycheck for the uncertain (call it, exciting) life of an entrepreneur. It’s not that new to me, since I’ve been a freelance writer, photographer, even one-time television producer in my past working life. I thought I’d be doing gigs all my life never to confine myself in a regular 9-5.  But when the opportunity to get a more corporate-type job came along, I took it. Who doesn’t want the security of a regular paycheck? Looking back at the last 3 years of corporate life, these are some of the things I’ve learned: do what is expected, keep your head down, cc…

  • Irvine Chamber Presents Mayor’s Luncheon

    I attended the Irvine Chamber of Commerce’s Business Luncheon with the Mayor at the Hyatt Regency Irvine on Tuesday, May 21st, 2013, as a guest of my friend Beth Fujishige, networker extraordinaire and owner of Paradise Perks Café in Irvine. The Annual luncheon is co-presented by the City of Irvine. According to Irvine Chamber President and CEO Tallia Hart, the event “ is an opportunity to inform and educate businesses on the power of the Irvine Community.” For the past two and a half years, I’ve worked in Irvine and I have to agree that the city is perfect for businesses to grow and thrive. The infrastructure is there for…

  • Social Media For Business: Time to Set Some Rules

    People are often surprised that my position exists in a dental company. I am the Social Media Strategist for a company with over 300 supported dental offices. That’s right dentists!  Why  on earth do dentists need social media?  How does a large company use social media?  The obvious answer would be for marketing.  But the truth is, we use it for much more than that. Research shows that 94% of corporations use social media. Companies use  it for customer service, public relations, and even recruiting. Unlike traditional media, social media is a living breathing evolving set of tools that allow people to communicate with each other and with the world.…

  • Social Media Tips for Doctors and Dentists

    You’ve probably heard that Mark Zuckerberg’s father is a dentist. It’s true. Dr. Edward Zuckerberg is a dentist in Westchester, New York. In a 2011 article on Salon.com, he shared that he uses he uses Facebook to promote his dental practice and spends about an hour a day on the site. As a medical practitioner, whether you are a dentist or chiropractor, shouldn’t be using social media channels too? Yes. Doctors and dentists should and can use social media because that’s where patients and potential patients are. Of course, there are both potential positive outcomes and pitfalls to doctor-patient relationships when using social media and that’s why your involvement must…

  • 12 Best LinkedIn Company Pages of 2012

    I woke up today to the good news that the LinkedIn Company Page I manage has been named one of the 12 Best LinkedIn Company Pages of 2012. As a social media strategist and community manager, I am over the moon! Our company page is a result of collaboration between our marketing, graphic design and talent acquisition teams. The branding element is strong on the page but it is also a robust and active page with a mix of posts about job openings, company news and announcements, as well as relevant industry news. Best LinkedIn Company Pages of 2012 from LinkedIn I really like how LinkedIn has evolved over time.…

  • Connect, Teach and Share at OC Social Media Summit Today

    The 1st Orange County Social Media Summit is taking place today, Friday, May 18th, 2012 at Saddleback Church in Lake Forest. Nearly 600 people are expected to attend the day-long event focused on Social Media. Topics covered feature everything from blogging, to making videos to posting tweets and Facebook updates. I caught up with one of the organizers of the event, Rochelle Veturis Coles @rochelleveturis and asked her a few questions: MT: What made you decide to organize the Social Media Summit? RVC: “We wanted to give some of our wonderful social media friends the opportunity to share their skills and talents with the community – because they do it…