Browsing Category : Business

Why You Should Follow a LinkedIn Company Page

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Managing a company’s LinkedIn company page is quite different from managing its Facebook page. The tone, purpose and audience are quite different. So as a social media strategist, I am conscious of the differences between the two social media platforms. I advice my clients to adopt a more serious tone when posting on their LinkedIn Company page, sticking to professional…

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From Employee to Entrepreneur – Monday Musings

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I did it! Traded cube life and a regular paycheck for the uncertain (call it, exciting) life of an entrepreneur. It’s not that new to me, since I’ve been a freelance writer, photographer, even one-time television producer in my past working life. I thought I’d be doing gigs all my life never to confine myself in a regular 9-5.  But…

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Irvine Chamber Presents Mayor’s Luncheon

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I attended the Irvine Chamber of Commerce’s Business Luncheon with the Mayor at the Hyatt Regency Irvine on Tuesday, May 21st, 2013, as a guest of my friend Beth Fujishige, networker extraordinaire and owner of Paradise Perks Café in Irvine. The Annual luncheon is co-presented by the City of Irvine. According to Irvine Chamber President and CEO Tallia Hart, the…

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Social Media For Business: Time to Set Some Rules

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People are often surprised that my position exists in a dental company. I am the Social Media Strategist for a company with over 300 supported dental offices. That’s right dentists!  Why  on earth do dentists need social media?  How does a large company use social media?  The obvious answer would be for marketing.  But the truth is, we use it…

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