• Increasing ticket sales for Taste of Huntington Beach with Social Media and Influencer Outreach

    It seems like only yesterday when I wrote about How A Charity Event Leveraged Social Media to Increase Ticket Sales. Okay so it wasn’t yesterday but it was just last year and I was talking about the Taste of Huntington Beach. Well, the annual Taste of Huntington Beach #TasteHB took place again this year on April 24th and guess what – this year we increased sales by 20%! That would be a 40% total increase from two years ago. Attendance numbers were up and there was a buzz about the event unlike previous years. There were more restaurants, newer restaurants and wineries, and also a celebrity chef from the Food…

  • My Talk on Proven Ways to Use Social Media to Market Your Toy Business

    **The following was first delivered as a seminar topic at ToyFest West trade show in Vegas.** Note that the examples below pertain to companies in the Toy Industry but rest assured, these tips will work with ANY business.** In today’s digital landscape, when people aren’t stalking exes, reading about the Kardashians or watching cat videos, people actually use the internet for research. Now more than ever, social media channels like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest are an intrinsic part of this research process. Consider these stats. • Consumers are 71 % more likely to make a purchase based on social media referrals. (Hubspot) • 38,000,000 13 to 80 year…

  • Making Connections at Toyfest West

    Last week, I had the honor of being the lone seminar speaker at Toyfest West, the largest Toy Show in the West, at South Point Casino and Spa in Las Vegas, NV. Hundreds of people from the toy industry attended the three day show. I put this video together featuring a few of the amazing people I met at Toyfest West. At first, I was a little worried about whether anybody would show up for my talk. After all, I wasn’t anyone famous but I did come in with the intention of giving them solid practical advice about how they could use social media marketing for their toy businesses. The…

  • Life Lessons from VidCon 2015

    The sixth annual VidCon may have been bigger than previous years but the vibe remained true – youthful, electric and creative! The average age of both speakers and fans must have been below 21. And it’s all good. That’s what makes VidCon unlike any other conference I’ve attended. It is a true celebration of fans and their favorites. Where else can a tween meet his or her YouTube idols face to face? The event at the Anaheim Convention Center featured panels, keynotes, signings, parties, after-parties, concerts and interactive booths on the expo floor. I left another wonderful year at Vidcon with some valuable takeaways. Shout out to my young friends…

  • Lost Facebook Likes

    It’s not you, it’s me. No, actually, it’s Facebook. You may have noticed a small drop in your Facebook Likes Count. You see, over the weekend, Facebook started removing two types of accounts from your fan count: memorialized accounts and voluntarily deactivated accounts. So basically the great Facebook purge is doing you a favor by deleting accounts that are dedicated to loved ones long gone and people who have left Facebook voluntarily by deactivating (not deleting) their profiles. Remember that this affects Pages not Personal Accounts. For Business Pages, this is supposed to be meaningful because it can help businesses truly understand what their followers care about. Changes in Facebook…

  • Marcie Taylor | Top 50 List | Twitter

    What It Means To be in Cision’s Top 50 List

    “Where PR and Media Connect,” is Cision’s tagline. Cision is a company that offers PR software and services. As a new media journalist, my name appears on Cision lists and that’s how I get press releases and pitches from various agencies. As a PR professional (working for Acorn Woods Communications, a PR and Marketing Firm Specializing in the Motorsports Industry), Cision helps connect me with journalists, publications and influencers relevant to my clients. From time to time, Cision names “Top 50 Somethings” from its vast database – top 50 U.S. Mom Blogger, top 50 Content Marketers to Follow etc. This is me with my fellow OC Family Mom Ambassadors, writers,…

  • Kababayan Today with G Tongi Part 2

    Here are the next two segments of my guest television appearance on Filipino-American show, Kababayan Today, hosted by the beautiful G Tongi. After getting over my nerves, it was easy to talk about anything! Naturally talked turned to two things I am passionate about: blogging and social media. The segments are appropriately titled: Growing Trend of Blogs about Fil-Am Motherhood and Becoming Social Media Savvy. When asked for social media tips, I say that the “Thing to remember (about social media) is that… it is all about connecting with a person.” I caution young people to watch what they post and warn that even if your social channels are set…

  • AIMExpo Show Floor

    5 Tips for Social Media Correspondents at Events

    I am writing this from the Rosen Center hotel lobby (thank you for free wifi!), after an exhausting but productive week at the American International Motorcycle Expo at the Orange County Convention Center in Orlando, Florida. The agency I work for was tasked with managing Social Media for the event, which meant I was the de facto social media correspondent, content creator and digital engagement point person. The week went by like a blur, the show was a success and the stack of business cards and stickers I have in my luggage stand testament to the awesome networking that went on at the show. I learned a few things which…

  • Facebook Birthday Wishes

    154 That would be the number of people who posted a greeting on my Facebook wall on my birthday. Take note, six people posted belated birthday greetings the next day. 54, 18 That would be the number of likes my birthday selfie garnered along with the number of comments. 9 That would be the number of birthday greetings I received via LinkedIn, six from people I never even met. To all those who’ve greeted me over the years via social media, I thank you all from the bottom of my heart. But here’s a true confession: I am not one to post birthday greetings on someone’s Facebook wall, preferring instead…

  • Knotts Scary Farm | Gunslinger's Grave

    Knott’s Scary Farm, An Annual Halloween Tradition

    The Social Media Crew was in full force at the Knott’s Scary Farm Media Preview. Thanks to them I was able to create this rad storify that gives you a great overview of what to expect at this year’s Halloween Haunt. [View the story “Top 5 Things To Look Forward To at #Scary Farm” on Storify]