Author: Marcie Taylor
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Midnight Sessions with Filipino Rock Musicians
By now there are hundreds of podcasts, live streams, and talk shows borne out of the pandemic lockdown. A few months ago, I organized an international, time-zone hopping, online radio station reunion for me and my colleagues at the now-defunct and still beloved Manila-based rock radio station NU 107. The first NU 107 reunion was…
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How To Turn Your Live Event into a Virtual Event with a Splash
As a social media marketer for live events ranging from theater performances to community festivals, our current world-wide health crisis has hit me hard. With lockdowns taking effect mid-March and events getting cancelled one after the other, coming up with a Plan B has been essential. There’s nothing like a LIVE event. It’s that feeling…
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More Ballet, Less Bullying
UPDATE: The day Lara Spencer apologized on Good Morning America for making fun of a young prince and his study of ballet, an amazing thing happened outside their New York studios. Watch here: By Friday morning, the ballet pages I manage were abuzz with activity and outrage. I found out it was because on the…
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What does it mean to have influence?
Not 5 years ago, the influencer landscape was different, it was when moms ruled the blogosphere and back then I had “klout.” The influence sort of just came along with blogging territory. Obviously, if people read, interacted and commented on your blog, surely you carried some influence with them. Right? To further the perception of…
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What does it mean when someone DOES SOCIAL?
Oh yeah we have someone doing social for us, a potential client tells me. Is she your marketing person I ask. “Ah well, she’s an office girl here and does a bit of everything,” comes the reply. “And she really understands our business,” he adds. Yes, but does she understand social media marketing? He changes…
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Social Media Best Practices for the New Year and Beyond
As a social media consultant, I have often been asked about best practices. I do hesitate to just give out advice about specific strategies because in this ever-changing world of social media, a strategy or practice that was effective for one brand, may not work on another. Furthermore, a social media tactic that works today…
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Pinay Uprising: Getting Woke
I stumbled upon what I thought was just a nice afternoon show celebrating Filipina women artists but ended up in the what turned out to be an activists’ meeting. I should’ve gotten a hint from the title of the show, of course – “Pinay Uprising.” But it wasn’t just some generic feminist gathering, in fact,…
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Craving Connection: New events, new website, my new creative agency
Have you noticed a wave of creative breakfast meetings, retreats and conferences? It’s like the bigger, more expensive trade show-type conferences have given way to more intimate, often free to attend, gatherings. It is almost as if, in this plugged in, digital world of ours, people are craving a more personal, IRL connection. Can you…
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Miramonte Resort and Spa : Desert Escape
“I have always loved the desert. One sits down on a desert sand dune, sees nothing, hears nothing. Yet through the silence, something throbs, and gleams…” ― Antoine de Saint-Exupéry, The Little Prince We headed out to Indian Wells on a Saturday afternoon. It had been a hectic morning, and the sun was blazing, the…
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Entrepreneur Series: Davion Tran from Paderia Bakehouse
First off, let me tell you that I love baked goods! So a year ago when someone asked if I’d be interested in crafting a media release about a brand new bakery in town, I was all over it. I was dying to try out their malasadas and ensaymadas, the latter which has a special…