Beth Aldrich Book Tour: Powered by Mom Bloggers and Social Media
One of the coolest things about technology is being able to meet interesting and creative people and being able to collaborate on projects, without even having to meet face to face. Some months ago, an author, Beth Aldrich put out a call via Social Moms, about wanting to partner with bloggers who could help her with a book tour she was planning to conduct across the country. Being a lover of books and excuses to party, I emailed to say I could host a book signing in Orange County. Originally, the call was for the LA -area, but I felt that her book, “Real Moms Love to Eat,” was something that OC moms could relate to and support. Before long, we had organized the shindig in January via emails (and one solitary phone call) — it was to be held at Paradise Perks Cafe in Irvine, and Kristin Ausk of Meringue Bakeshop had agreed to provide some of her famous Pushcakes for the event.
The book signing and presentation was a success. (You may see pictures of the Paradise Perks event on Facebook.)
For Beth’s promotional book tour, social media plays a big part. After the event, I asked the author about this matter.
Q. Your book tour is a little different and totally powered by social media and mom bloggers (mostly), how did this idea come about?
A: “My colleague and I were trying to come up with a way to get the word out about the book to women who would benefit most from reading it and we came up with the idea of sharing it with mom bloggers. I knew that if mom bloggers liked my book, moms everywhere probably would too. I was so happy to read all of the feedback from the bloggers and was so pleased to partner with socialmoms.com because they have such a wonderful community of moms.“
Q. Describe your book tour.
A. “I launched the book tour in NYC with a national media tour of 16 cities and a book signing in Brooklyn, NY. then, I toured around my own city of Chicago for a couple of weeks before coming to the west coast for signings and media appearances. I’ve tried to create a tour with the sponsorship money that I raised,thanks to Bare by Solo, Dreamfields Pasta and Flatout Bread, that would give me a variety of events, such as luncheons, bookstore signings, cupcake shop signings and even smoothie classes at exercise studios. I liked the idea of having food and treats at all of my events, so moms could feel comfortable noshing while I read excerpts from my book. I selected tour cities where I had friends and family or media appearances lined up, for the first three months of my tour and plan on touring extensively throughout the midwest, closer to home, after March. “
Q. What social media channels are you using to power your book tour, book sales and on a larger scale your campaign for healthy eating?
A. “I TWEET every day. I also try to update on FB as much as I can. But, like most moms over 30; I truly appreciate the good old email. I email friends and family and call in favors and ask them to share the news of my book. I also write for a variety of online sites and am always looking for ways to get write ups on online websites so share my book link and blog. It’s baby steps, but moms like to help each other and I love to share info about other moms on my blog, too.”
Q. What’s next for you?
A. “I really want to spend time with my 3 sons. Time flies by so quickly and I feel like I’ve given the book a good kick-start and am hoping to just catch up on sleep and relax for a few months. Book tours are SO exhausting; who knew?! Be careful what you wish for :)”
To find out more about Beth Aldrich, visit realmomslovetoeat.com book “Real Moms Love to Eat: How to Conduct a Love Affair with Food, Lose Weight and Feel Fabulous” is available at Barnes and Noble and Amazon.com.