As a social media manager and content creator, one of the most important insights I took away from Vidcon was this: People share a post, blog link, image or video in order to express who they are. When creating content, ask yourself, what will your video or piece of content say about yourself, about your audience?
ARE YOU A CAT-LOVER?
DO YOU LIKE INSPIRING COMMERCIALS IN FOREIGN LANGUAGES? DO YOU LIKE TO CRY?
CAN’T GET ENOUGH OF “FROZEN” COVERS?”
These are videos that have “Gone Viral” that elusive quality that Brands and Companies demand of their agencies and social media managers. But believe me, it’s hard to “make” something go viral. It is something that just happens, when the right content hits the right audience at the right time. Something else I learned from Vidcon – There is no secret sauce to viral.
“Virality is not number of views, but going beyond core audience,” said Henry Reich of Minute Physics, who have their fair share of viral videos about science!
In the end, one must just keep making great content that people will want to share. Note that your core audience will always want to share your content – they are your fans and subscribers, after all. It’s when your video or content is shared beyond this core audience that you hit viral pay dirt.