Marketing for Live Events

Marcie Taylor at Taste of Huntington Beach standing by social media sign

For the last few years, I have worked on the following events annually: Surf City Surf Dog, Taste of Huntington Beach, Spirit Run and Festival Ballet Theatre productions. To get optimal event marketing results, I like to get involved at least two months before the event will take place. This way, we can not only create a social media promotional strategy but we can also see what other partnerships we can leverage with sponsors and attendees. During the event, I am in charge of coverage and documentation, coordinating traditional media and social media influencers in attendance. Often I also end up being an event spokesperson.

Marcie Taylor

social media, marketing, pr,media relations

Surf Dog Events

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Spirit Run

Newport-Mesa Spirit Run (NM Spirit Run) is a fabulous road race event promoting fitness, family, community, and education. The event consists of twelve racing events plus a 5k Family Walk and Toddler Trot. Adult races include the Elite Mile, Sub Elite Mile, Dog Mile, Open Mile, 5k, 10k, and 15k (5k+10k, times combined and ranked). Youth races include the Youth 5k and six separate 1/4 – 1-mile races for age 4-19.

In between races, participants and spectators enjoy the Youth & Fitness Expo is located adjacent to the start/finish area in Edward’s Big Newport.

A fun family expo showcases products and services of community businesses. The City of Newport Beach’s “Camp Newport” conducts demonstrations and activities related to its summer camps. The Expo also offers bungee jumping, rock climbing, a skate park, massage, running footwear and apparel, boutique shopping, and more. Sponsors and vendors, including doctors, dentists, orthodontists, and physical therapists, present health and fitness information.

Taste of Huntington Beach

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