• AIMExpo Show Floor

    5 Tips for Social Media Correspondents at Events

    I am writing this from the Rosen Center hotel lobby (thank you for free wifi!), after an exhausting but productive week at the American International Motorcycle Expo at the Orange County Convention Center in Orlando, Florida. The agency I work for was tasked with managing Social Media for the event, which meant I was the de facto social media correspondent, content creator and digital engagement point person. The week went by like a blur, the show was a success and the stack of business cards and stickers I have in my luggage stand testament to the awesome networking that went on at the show. I learned a few things which…

  • Hashtag Best Practices for Events

    You don’t have to be a social media guru, ninja, or expert to use a hashtag. But if you’ve read that first line and are still scratching your head, perhaps a simple definition is in order. A hashtag is simply a label for content. It is used mostly on Twitter but you can also use them on Instagram, Facebook, Pinterest and Google+. Hashtags are useful for searching a topic. Perhaps our friends Jimmy Fallon and Justin Timberlake can explain it better. In the last couple of weeks, I’ve been part of big events in Orange County that required the use of a hashtag. For the Knott’s Scary Farm event, for…