• How To Turn Your Live Event into a Virtual Event with a Splash

    As a social media marketer for live events ranging from theater performances to community festivals, our current world-wide health crisis has hit me hard. With lockdowns taking effect mid-March and events getting cancelled one after the other, coming up with a Plan B has been essential. There’s nothing like a LIVE event. It’s that feeling of being a part of something bigger than yourself; it’s standing there next to other people sharing your experience; it’s the smells, the sounds (and in the case of a food event, the tastes), it’s a whole multi-sensory communal experience. As I helped organizers navigate this new world without gatherings, I realized that there is…