• How Restaurants are Using Social Media

    My smartphone is a constant companion when dining out. I check in on Foursquare or Yelp, sometimes both. I am thrilled when I get a special offer just for checking in – I’ve had free appetizers, drinks and discounts. When my food comes, I take photographs, post them on Instagram and Twitter, sometimes Facebook. (Yeah, I’m one of those.) So you can see how social media is well intertwined with the 21st century dining experience. Now that's a rainbow! Delicious lunch at #hbpitagrill #mediterranean #lunch #kabob #hummus #tabouleh A post shared by Marcie Taylor (@marcietaylor) on Oct 25, 2013 at 11:44am PDT @matthewkenneySM makes me want to be #vegan #makemenu…

  • Thoughts on Small Business and Social Media

    Small Business Saturday is on November 30th and so it’s been on my mind lately. I love supporting my own neighborhood coffee shop, bookstore, restaurant, nail salon etc. And often, when I think about how I can help a small independent store survive and thrive in this economy, naturally, my thoughts turn to social media, which is my passion as well as it is my profession. And so I meet the owner, shop keeper and we get to talking. There are those who embrace social media, there are those who are open to experimenting with it, and then there are those who are simply unconvinced about its value. What I’d…