• My Talk on Proven Ways to Use Social Media to Market Your Toy Business

    **The following was first delivered as a seminar topic at ToyFest West trade show in Vegas.** Note that the examples below pertain to companies in the Toy Industry but rest assured, these tips will work with ANY business.** In today’s digital landscape, when people aren’t stalking exes, reading about the Kardashians or watching cat videos, people actually use the internet for research. Now more than ever, social media channels like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest are an intrinsic part of this research process. Consider these stats. • Consumers are 71 % more likely to make a purchase based on social media referrals. (Hubspot) • 38,000,000 13 to 80 year…

  • Social Media For Business: Time to Set Some Rules

    People are often surprised that my position exists in a dental company. I am the Social Media Strategist for a company with over 300 supported dental offices. That’s right dentists!  Why  on earth do dentists need social media?  How does a large company use social media?  The obvious answer would be for marketing.  But the truth is, we use it for much more than that. Research shows that 94% of corporations use social media. Companies use  it for customer service, public relations, and even recruiting. Unlike traditional media, social media is a living breathing evolving set of tools that allow people to communicate with each other and with the world.…