• AIMExpo Show Floor

    5 Tips for Social Media Correspondents at Events

    I am writing this from the Rosen Center hotel lobby (thank you for free wifi!), after an exhausting but productive week at the American International Motorcycle Expo at the Orange County Convention Center in Orlando, Florida. The agency I work for was tasked with managing Social Media for the event, which meant I was the de facto social media correspondent, content creator and digital engagement point person. The week went by like a blur, the show was a success and the stack of business cards and stickers I have in my luggage stand testament to the awesome networking that went on at the show. I learned a few things which…

  • How Restaurants are Using Social Media

    My smartphone is a constant companion when dining out. I check in on Foursquare or Yelp, sometimes both. I am thrilled when I get a special offer just for checking in – I’ve had free appetizers, drinks and discounts. When my food comes, I take photographs, post them on Instagram and Twitter, sometimes Facebook. (Yeah, I’m one of those.) So you can see how social media is well intertwined with the 21st century dining experience. Now that's a rainbow! Delicious lunch at #hbpitagrill #mediterranean #lunch #kabob #hummus #tabouleh A post shared by Marcie Taylor (@marcietaylor) on Oct 25, 2013 at 11:44am PDT @matthewkenneySM makes me want to be #vegan #makemenu…

  • Thoughts on Small Business and Social Media

    Small Business Saturday is on November 30th and so it’s been on my mind lately. I love supporting my own neighborhood coffee shop, bookstore, restaurant, nail salon etc. And often, when I think about how I can help a small independent store survive and thrive in this economy, naturally, my thoughts turn to social media, which is my passion as well as it is my profession. And so I meet the owner, shop keeper and we get to talking. There are those who embrace social media, there are those who are open to experimenting with it, and then there are those who are simply unconvinced about its value. What I’d…

  • Social Media Friends Connect At Marquee Costa Mesa

    Just a few years ago when social media was this thing people were still trying out, a group of people who met through social media though “Why don’t we help others get connected as well?” And thus was born Connect OC and many friendships. I wasn’t part of the organizing group myself but I consider myself lucky to call them and many others I met through social media, my good friends. So when the invitation for a Connect OC event in Costa Mesa came my way, I made sure I’d be there. Partnering with the Marquee Costa Mesa (located at Harbor and Adams Aves.), the event turned out to be…

  • Social Media For Business: Time to Set Some Rules

    People are often surprised that my position exists in a dental company. I am the Social Media Strategist for a company with over 300 supported dental offices. That’s right dentists!  Why  on earth do dentists need social media?  How does a large company use social media?  The obvious answer would be for marketing.  But the truth is, we use it for much more than that. Research shows that 94% of corporations use social media. Companies use  it for customer service, public relations, and even recruiting. Unlike traditional media, social media is a living breathing evolving set of tools that allow people to communicate with each other and with the world.…

  • When Social Media Friends Meet IRL

    Like many things in this new world we live in…it all starts with a tweet. Yesterday, I carpooled with Marie Walker Riddle of LivinLime.com, who incidentally I met on Twitter years ago too, from Orange County to Los Angeles to attend The Getty Social at the J. Paul Getty Museum. While it is always a good day to visit the Getty, in my opinion, Saturday was perfect. Clear skies, not too much traffic and a chance to socialize with some of the movers and shakers of the SoCal social media world – count me in! There may have been no real agenda, save for an inspiring talk by Nic Adler…

  • Social Media Consultants Share Their Predictions and Resolutions for 2013

    We all make ‘em and usually break ‘em but like it or not, new year’s resolutions and articles that talk about them are a staple of well, the new year. Last year I wrote 5 Social Media Resolutions for 2012, and for 2013, I have but one major resolution: that is, to use my so-called influence to help others. That’s right! I will use social media for good – in other words: • I will re-tweet only positive thoughts, valuable insights and great tips; • I will NOT like anything derogatory or insulting, even when and perhaps especially if they are disguised as a joke; • I will use my…

  • TV Goes Social

    In another life, I’d be a couch potato. Seriously. I do enjoy television. These days, with no time to watch television shows when they are actually aired, the DVR is my best friend. I also like that I can look up a hashtag on Twitter or check a show’s Facebook page to see what I missed or to check out what’s coming up. Despite naysayers warnings, social media has only served to enhance my viewing experience, not replace it. Here is a list of 4 TV shows using social media to engage with its audience: 1. Fringe on Fox Saved by Twitter Hashtags On its last season, Fringe has consistently…

  • Book Review: “I Don’t Know” by Jason Ewart

    Twitter has been a boon to my social life. Over the last few years, I have met the most amazing people online and offline. The thing is, you can really make a connection if you engage enough and from place of authenticity. Yes, I know that’s one of those buzzwords they throw out there, but I’m afraid it’s the truth. So there’s this guy Jason Ewart, who lives Down Under – he’s one of those people I’ve met “virtually.” He seems genuine and truly makes a connection with those he engages with – I feel like we’ve known each other for ages. But that’s the digital age for you, I…

  • Gangnam Flash Mob at Knott’s Scary Farm 40th Haunt

    Unless you’ve been living under a rock for the past few months, surely you’ve heard the infectious K-pop single by Korean musician Psy. With its catchy tune and rhythm and it’s humorous video and distinctive dance moves, Gangnam Style is definitely THE hit of the late summer of 2012, inspiring numerous memes and flash mobs around the world — including this latest performance by some of Orange County’s social media movers and shakers led by Ted Nguyen @tednguyen and the Veturis sisters @rochelleveturis @haleyveturis @chelseyveturis during opening weekend of Knott’s Scary Farm. [View the story “The Story Behind Gangnam Style Flash Mob at Knotts Scary Farm” on Storify] The Story…