• My Talk on Proven Ways to Use Social Media to Market Your Toy Business

    **The following was first delivered as a seminar topic at ToyFest West trade show in Vegas.** Note that the examples below pertain to companies in the Toy Industry but rest assured, these tips will work with ANY business.** In today’s digital landscape, when people aren’t stalking exes, reading about the Kardashians or watching cat videos, people actually use the internet for research. Now more than ever, social media channels like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest are an intrinsic part of this research process. Consider these stats. • Consumers are 71 % more likely to make a purchase based on social media referrals. (Hubspot) • 38,000,000 13 to 80 year…

  • Making Connections at Toyfest West

    Last week, I had the honor of being the lone seminar speaker at Toyfest West, the largest Toy Show in the West, at South Point Casino and Spa in Las Vegas, NV. Hundreds of people from the toy industry attended the three day show. I put this video together featuring a few of the amazing people I met at Toyfest West. At first, I was a little worried about whether anybody would show up for my talk. After all, I wasn’t anyone famous but I did come in with the intention of giving them solid practical advice about how they could use social media marketing for their toy businesses. The…