Marcie Taylor

Tag: Twitter

  • What It Means To be in Cision’s Top 50 List

    What It Means To be in Cision’s Top 50 List

    “Where PR and Media Connect,” is Cision’s tagline. Cision is a company that offers PR software and services. As a new media journalist, my name appears on Cision lists and that’s how I get press releases and pitches from various agencies. As a PR professional (working for Acorn Woods Communications, a PR and Marketing Firm Specializing in the Motorsports Industry), Cision helps connect me with journalists, publications and influencers relevant to my clients. From time to time, Cision names “Top 50 Somethings” from its vast database – top 50 U.S. Mom Blogger, top 50 Content Marketers to Follow etc.

    This is me with my fellow OC Family Mom Ambassadors, writers, taken during an Orange County Public Relations Society of America (OCPRSA) luncheon.
    http://instagram.com/p/ugpMa0E5SJ/?modal=true

    So I was pretty stoked about finding my name in “Cision’s Top 50 Rich Social Media Influencers to Follow On Twitter,” alongside some big deal influencers like Guy Kawasaki , Neal Schaffer and Michael Stelzner of Social Media Examiner. It’s kind of a bummer that my name starts with T and the list is alphabetical so you’d have to scroll down to find me, but it’s still something that I am proud of.

    A list, I made it to a list! The other reason that makes this listing special is because I feel that I’m being recognized for the work I’ve done on my favorite social media channel, Twitter. Yes, I said it. Twitter is still my fave, even if I know it may not be for everyone, and it’s still a mystery for marketers to crack. Twitter is my favorite because it retains the qualities of openness and authenticity from the early days of social media.

    According to Cision: “We’ve searched high and low for the top 50 media rich social influencers on Twitter by leveraging CisionPoint‘s Influencer Search and by receiving a high score in relevancy (the volume of on-topic tweets related to rich media), timeliness (recent tweets related to the topic), engagement (retweets, replies and mentions), and cone of influence (connection to other influencers in the space), to find the experts on rich media social networks that you NEED to follow.” Read the rest of the article and follow the list here.

    And to close, here’s a photo of me with some social media influencers (left) Neal Schaffer, Debbie Miller and Ted Nguyen, all of whom I connected with on Twitter before meeting in real life!

    http://instagram.com/p/fl9pAtk5Zb/?modal=true

  • TV Goes Social

    In another life, I’d be a couch potato. Seriously. I do enjoy television. These days, with no time to watch television shows when they are actually aired, the DVR is my best friend. I also like that I can look up a hashtag on Twitter or check a show’s Facebook page to see what I missed or to check out what’s coming up. Despite naysayers warnings, social media has only served to enhance my viewing experience, not replace it.

    Here is a list of 4 TV shows using social media to engage with its audience:

    1. Fringe on Fox Saved by Twitter Hashtags
    On its last season, Fringe has consistently used Twitter hashtags to engage its audience. This sci-fi TV series created by by J. J. Abrams, Alex Kurtzman, and Roberto Orci premiered on the Fox in 2008. It stars Anna Torv (Olivia Dunham),Joshua Jackson (Peter Bishop), and John Noble (Walter Bishop), as members of a Federal Bureau of Investigation “Fringe Division” team based in Boston, Massachusetts under the supervision of Homeland Security. It is called that because “fringe” science refers to unexplained occurrences much like The X-Files before it. Now they are in a battle to save mankind from “The Observers.” The action is gripping, but the human drama and philosophical aspects even more captivating.

    Here’s how Fringe uses twitter to engage its fans. As with many shows on the Fox network, a hashtag accompanies each episode allowing fans to comment, tweet, discuss the show. Hashtags like #turningpoint and #followthetapes give clues to the Fringe shows without giving too much away. What’s cool is, for a fan like me, who misses an episode, I can simply search up the hashtag and find out what I missed. For non-fans, trending hashtags could entice them to watch a show they otherwise would never have heard of.

    http://youtu.be/JOP9OvewoYA

    Follow @fringeonFox on Twitter, and if you are a sci-fi TV fan (or come on, an old Dawson’s Creek fan, admit it), you will not be disappointed. FRINGE will probably go down in history as the TV show saved by Twitter hashtags. Read Social TV Digest’s post about that here.

    2. New Girl Rewards Fans on Social Media

    New Girl starring the so-called adorkable Zooey Deschanel @zooeydeschanel is somewhat new but has instantly gained a TV following with its strategic use of social media to create not just a new sitcom but a phenomenon. If by phenomenon you mean, over 244,000 Twitter followers and 1.9 million Facebook fans, over a relatively short period of time. It helps that the show is truly hilarious and has such a gifted cast (My personal favorite? Max Greenfield as Schmidt, @iamgreenfield on Twitter)

    New girl has used twitter hashtags like #trueamerican and #mcmouse to grow its audience. The hashtags, released before an episode airs, are related to events happening in the storyline. In addition, followers have access to exclusive content like behind-the-scenes photos and videos. But perhaps one of the best features of its fan engagement is awarding one new follower with “Fan of the Week” status which is includes a shout out during the live television broadcast!

    Follow @newgirlonFox on Twitter.

    http://youtu.be/eCTu1Q3g9eU

    3. Pretty Little Liars Engages Fans on Various Platforms

    If there were an award for the show that was most engaged on social media, it would have to go to Pretty Little Liars on ABC Family. Pretty Little Liars (#PLL @abcfpll on Twitter) is based on Sara Shepard’s young adult-novel series about 4 friends, namely Spencer Hastings (played by Troian Bellisario), Hanna Marin (Ashley Benson), Aria Montgomery (Lucy Hale), and Emily Fields (Shay Mitchell).

    According to Bluefin Labs, Pretty Little Liars received the most comments on Twitter for a cable drama during its season 3 premiere. The ABC family series’ June 5 season premiere racked up a record 534,000 tweets during airtime. 100,000 of them were posted in the first five minutes, and it peaked at about 34,000 tweets per minute.

    Like the other shows, specific hashtags air during the actual show. One of the things, that makes #PLL different is that the cast and creators actively engage online. Cast members, like Lucy Hale, Ashley Benson and Keegan Allen, are encouraged to reach out to fans via social media including Twitter and Instagram. It also helps that the show’s core audience is social savvy.

    From @LucyHale89s Instagram Feed – a behind the scenes look at the Halloween episode with guest Adam Lambert

    4. The Voice Connects with a Social Media Correspondent

    Finally, there is The Voice. Or should we say #thevoice that uses hashtags and Twitter to get fans to communicate not just with the judges but with the contestants as well. While the banter on the show by the judges especially Blake Shelton (@blakeshelton) and Adam Levine (@adamlevine) is fun, their Twitter conversations are even more entertaining!

    Comments appear in a letterbox during the show, kind of like pop-up videos on VH-1. Which leads us to… yes, Christina Millian the live social media correspondent of the show. Like a VH-1 or MTV VJ from back in the day, Christina appears in between segments to call on fans to sound off via Twitter; she also fields questions for contestants from fans. She live-tweets the show as well via @cmillianofficial, her own account with 610,051 followers as of this writing.

    Follow @NBCTheVoice on Twitter

    Blake Shelton The VoiceSurely there are more television shows that are using social media channels to engage their audiences but these are the shows currently on my DVR. More than being able to connect with my favorite show and its cast, what I love about social media, is being part of the communal experience of watching TV – albeit late and on my own time. There is still that sense of community that exists when one is able to discuss a show’s episode and hypothesize about its meaning, with a fellow fan halfway around the world.

     

  • Connect, Teach and Share at OC Social Media Summit Today

    The 1st Orange County Social Media Summit is taking place today, Friday, May 18th, 2012 at Saddleback Church in Lake Forest. Nearly 600 people are expected to attend the day-long event focused on Social Media. Topics covered feature everything from blogging, to making videos to posting tweets and Facebook updates.

    I caught up with one of the organizers of the event, Rochelle Veturis Coles @rochelleveturis and asked her a few questions:

    MT: What made you decide to organize the Social Media Summit?
    RVC: “We wanted to give some of our wonderful social media friends the opportunity to share their skills and talents with the community – because they do it so well, and so effortlessly. I learn a lot from the people on stage, and thought it was time to share them with the world.”

    MT: Who are the people behind the OCSMS?
    RVC: “My sister @HaleyVeturis and I are the volunteer co-producers of the event. Headliner @TedNguyen is not only speaking, but co-hosting and leading the social good and media relations efforts, as well. The Saddleback Church Communications team has been a huge help and support with the graphics, signage, multi-media components and production of the event. Irvine-based ProGroup donated printing of the programs and the Step and Repeat. Our wonderful keynotes have served as an advisory board – and all speakers, spotlights, and panelists, have been gracious enough to help promote. It’s been a team effort, and we appreciate and thank each and every individual who has contributed to making this occasion an all out success.”

    MT: What ONE thing do you want attendees to leave knowing?
    RVC: “They can do this. They are special, loved, and unique. There is no one like them and tapping into that uniqueness is going to set them free in the socialmediasphere. If they need help, they can contact anyone on stage – we love new media and are passionate about seeing others “get it,” and succeed.”

    Follow along on Twitter hashtag #ocsms. Or catch the LIVE WEBCAST here.

  • Ritual Cleanse

    Ritual Cleanse

    My first mistake was going to two parties while on the cleanse. While I never had the urge to go to the bathroom every 5 minutes nor did I have this overwhelming hunger, the party food was very tempting. But you see, the #world knew I was on a cleanse so how was I going to cheat? That’s what you get when you announce to the world via Twitter that you are going on a cleanse.

    Social Media makes you accountable. Post a status update about that new diet and your friends (or at least facebook friends) are sure to check up on you. Tweet a question or an idea and someone will call you on it. Cleansing was one of those things.. @terararestephens had talked about it then @cindywang and @thebigdebowski and I started chatting. Finally @ritualcleanse heard the chatter (or rather read it on twitter) and invited me to try a juice cleanse. Because I am a bit of a wimp, I only did it for 2 days.

    Ritual Cleanse followed our Twitter Conversation and connected with me. Not long after, I picked up my 12 bottles of freshly pressed 100% organic juices packed in a snazzy green insulated bag and was good to go.

    Since I had never done a cleanse before, one of the owners, Marra, suggested I do a “Seasonal Cleanse” which is still 6 juices like the Classic Cleanse but one Classic “Green” juice is replaced with a specially formulated blend that captures the best seasonal produce in a fresh new flavor. Lucky for me, pomegranate was in season. Yum!

    I was never hungry on the cleanse and I didn’t go to the bathroom nearly half as much as I feared. The juices were, in fact, really tasty. On that first day however, I got really grumpy around dinner time. I figured it was the lack of caffeine. After drinking the last juice of the day, I was fine. The second day was easier.

    For me, @RitualCleanse jump-started my new attitude towards health – that week I was to begin with my fitness trainer @lafitness

    In the end, I didn’t lose weight (come on it was just two days) and my hair didn’t suddenly get all shiny as some had claimed but I did stop craving coffee -which was a most unexpected and happy side effect.

    Would I go on a cleanse again? Yeah! Maybe we can do it together… Ritual Cleanse has a group discount program. Hmmm.

  • Social Media is NOT a FAD

    Here’s an oldie but goodie. Right here, right now. It’s time for YOU to ENGAGE. From the good people of www.socialnomics.net
    [youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8]

  • 19 Essential Social Media Resources You May Have Missed

    Social Media is ever-changing, still evolving as are all the tools and apps that come with it. Here’s a handy guide from the always reliable Mashable crew. Great weekend reading. Enjoy everyone!

    19 Essential Social Media Resources You May Have Missed.

  • HOW TO: Organize Your Contacts for Networking Success

    Ah yes, summer is knocking at our doors and I’m not even halfway done with Spring Cleaning in real life! Thankfully, my online world is a little more organized – thanks to articles like this one.

    Excerpt:

    “Managing your online network is critical, whether you’re looking for a job, trying to advance in your career, or you’re starting a business. Think of the Internet as a global talent pool that has more contact information than the White Pages. In fact, 80 percent of available jobs are never even advertised, with more than half of all employees finding their jobs through networking, according to BH Careers International.”

    Continue reading.

    HOW TO: Organize Your Contacts for Networking Success.

  • Advertisers flocking to Facebook quadruple from last year | VentureBeat

    So much for Quitting Facebook.  Geez, I remember when the only reason to be on Facebook was to make friends, communicate with faraway friends/family and reconnect with old school chums. Of course, when I had first heard of social networking -it was Friendster (back in 2002) – and I thought it was some kind of dating site (which I suppose it could be or probably is to some) then came MySpace (2003).  The social networking landscape is ever-changing. Who knows what’s next.

    Advertisers flocking to Facebook quadruple from last year | VentureBeat.

  • The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter

    The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter.  My take: It’s quality over quantity. For me, personally, Twitter has been a great tool to connect with local businesses, entrepreneurs and other interesting people in my community. What do you think?

  • What is a Mommy Blogger?

    Some weeks ago I attended the massive ConnectOC Networking event where I met all the movers and shakers of Social Media in Orange County, CA. It was great to put faces to names I had seen on LinkedIn and Twitter handles. Neal Schaffer of Windmill Networking interviewed me on being a mommy blogger.

    [youtube=http://www.youtube.com/watch?v=EDfGLWubIh4&hl=en_US&fs=1&color1=0x5d1719&color2=0xcd311b]