• Life Lessons from VidCon 2015

    The sixth annual VidCon may have been bigger than previous years but the vibe remained true – youthful, electric and creative! The average age of both speakers and fans must have been below 21. And it’s all good. That’s what makes VidCon unlike any other conference I’ve attended. It is a true celebration of fans and their favorites. Where else can a tween meet his or her YouTube idols face to face? The event at the Anaheim Convention Center featured panels, keynotes, signings, parties, after-parties, concerts and interactive booths on the expo floor. I left another wonderful year at Vidcon with some valuable takeaways. Shout out to my young friends…

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    How To Go Viral – a lesson from VidCon

    As a social media manager and content creator, one of the most important insights I took away from Vidcon was this: People share a post, blog link, image or video in order to express who they are. When creating content, ask yourself, what will your video or piece of content say about yourself, about your audience? ARE YOU A CAT-LOVER? http://youtu.be/mg1H8gf6jms DO YOU LIKE INSPIRING COMMERCIALS IN FOREIGN LANGUAGES? DO YOU LIKE TO CRY? CAN’T GET ENOUGH OF “FROZEN” COVERS?” These are videos that have “Gone Viral” that elusive quality that Brands and Companies demand of their agencies and social media managers. But believe me, it’s hard to “make” something…

  • Friskies | Grumpy Cat | YouTube | VidCon

    Meeting Grumpy Cat at VidCon

    It’s been 10 days or so since VidCon 2014 at the Anaheim Convention Center and I am still feeling inspired! As “cons” go, I I think VidCon is the most fun and educational! Sure there were thousands of screaming teen fans and the lines were massive but it was also cool to walk among so many creative minds of all ages. Thanks to YouTube, anyone can communicate, entertain and inspire through online video. The halls of Anaheim Convention Center were filled with this pioneer spirit. I met Grumpy Cat and interviewed the Fine Brothers. I missed the keynote by VidCon founders John and Hank Green, the former currently enjoying mainstream…

  • Music Monday: 1st YouTube Music Awards Misses the Mark

    The first You Tube Music Awards was held on Sunday – live from New York! – and I must say it was a bit of a let-down.  It was chaotic, to be sure, but it was also boring and contrived. The numbers don’t lie – only over 177,000 were tuned into the worldwide live stream by Eminem’s performance.  I mean, this is YouTube people, where a husky like Mishka can generate a couple of million views just by barking “I love you,” in dog language! I have to say I had high hopes for the #YTMA especially with the Jason Schwartzman videos before the awards. Like this   And this:…

  • Not Your Mama’s Tupperware Party

    Drag queen Tupperware party may sound odd but that’s exactly the kind of party I hosted last weekend. I met Kay Sedia aka Oscar at another Tupperware party because that’s how these house parties work. Kay’s appearance on the reality show “Real Housewives of Orange County” has made her famous beyond the Tupperware circuit. But she’s actually been a Tupperware consultant for 11 years! The mini show is a hilarious stand up comedy act interspersed with jokes and catalog numbers for specific Tupperware items. When attending be prepared to laugh and buy stuff…Kay does an excellent job of demonstrating products so that at the end of the show you are…