Category: Features
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Midnight Sessions with Filipino Rock Musicians
By now there are hundreds of podcasts, live streams, and talk shows borne out of the pandemic lockdown. A few months ago, I organized an international, time-zone hopping, online radio station reunion for me and my colleagues at the now-defunct and still beloved Manila-based rock radio station NU 107. The first NU 107 reunion was…
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How To Turn Your Live Event into a Virtual Event with a Splash
As a social media marketer for live events ranging from theater performances to community festivals, our current world-wide health crisis has hit me hard. With lockdowns taking effect mid-March and events getting cancelled one after the other, coming up with a Plan B has been essential. There’s nothing like a LIVE event. It’s that feeling…
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What does it mean when someone DOES SOCIAL?
Oh yeah we have someone doing social for us, a potential client tells me. Is she your marketing person I ask. “Ah well, she’s an office girl here and does a bit of everything,” comes the reply. “And she really understands our business,” he adds. Yes, but does she understand social media marketing? He changes…
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Social Media Best Practices for the New Year and Beyond
As a social media consultant, I have often been asked about best practices. I do hesitate to just give out advice about specific strategies because in this ever-changing world of social media, a strategy or practice that was effective for one brand, may not work on another. Furthermore, a social media tactic that works today…
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Pinay Uprising: Getting Woke
I stumbled upon what I thought was just a nice afternoon show celebrating Filipina women artists but ended up in the what turned out to be an activists’ meeting. I should’ve gotten a hint from the title of the show, of course – “Pinay Uprising.” But it wasn’t just some generic feminist gathering, in fact,…
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Craving Connection: New events, new website, my new creative agency
Have you noticed a wave of creative breakfast meetings, retreats and conferences? It’s like the bigger, more expensive trade show-type conferences have given way to more intimate, often free to attend, gatherings. It is almost as if, in this plugged in, digital world of ours, people are craving a more personal, IRL connection. Can you…
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Miramonte Resort and Spa : Desert Escape
“I have always loved the desert. One sits down on a desert sand dune, sees nothing, hears nothing. Yet through the silence, something throbs, and gleams…” ― Antoine de Saint-Exupéry, The Little Prince We headed out to Indian Wells on a Saturday afternoon. It had been a hectic morning, and the sun was blazing, the…
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Entrepreneur Series: Davion Tran from Paderia Bakehouse
First off, let me tell you that I love baked goods! So a year ago when someone asked if I’d be interested in crafting a media release about a brand new bakery in town, I was all over it. I was dying to try out their malasadas and ensaymadas, the latter which has a special…
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Can’t Miss Summer Events in Orange County
When you are fortunate enough to live in a beach town with an endless summer, actually going to the beach is not the high point of the season. At least not for me. Since we can go to the beach any time of the year, even daily, there are other things we most look forward…
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Having a Moment with Miramonte at Roger’s Garden
When I received the invitation to learn more about the renovated Miramonte Resort in Indian Wells at the Farmhouse Restaurant in Roger’s Gardens, I was all over it. First, because I was familiar with Indian Wells from past visits to Palm Springs and the desert and second because I had heard so many good things…