Marcie Taylor

Category: Social Media

  • What does it mean to have influence?

    What does it mean to have influence?

    Not 5 years ago, the influencer landscape was different, it was when moms ruled the blogosphere and back then I had “klout.” The influence sort of just came along with blogging territory. Obviously, if people read, interacted and commented on your blog, surely you carried some influence with them. Right?

    To further the perception of influence, mom bloggers were all early adopters of social platforms – so they (we!) were the first to be on Facebook, Twitter, Pinterest and much later, Instagram!

    The smart PR people realized this and built relationships, offered swag, goods, services in exchange for our “influence.” But unlike the way it is now, when a company or PR person “gave” you something, there wasn’t the expectation that you would make a sales pitch for them and endorse what they gave you. It wasn’t so much an expectation as it was a hope. Old school PR style – I’ll pitch ya a story and if you think it interests you, go write about it. If you write a review, make it an honest one.

    Then things started to change and mutual expectations began to rise – companies expected bloggers/influencers to churn out content, views and traffic; while bloggers/influencers started expecting compensation both in cash and kind.

    And then something curious happened, you didn’t even need a blog to be insta-famous anymore – you just needed followers. 

    And that’s where I got lost.

    These days I find myself on the other side of the table, preferring to work with clients. I am no longer considered an “influencer” with my small numbers.  Apparently, I am a “microinfluencer.” When “hosted” at an event or given “swag,” I have to remember to hashtag-ad #ad and no, #spon (short for sponsored) is not acceptable.

    One last thought – if everyone becomes an influencer, who are we influencing?

  • Social Media Best Practices for the New Year and Beyond

    Social Media Best Practices for the New Year and Beyond

    As a social media consultant, I have often been asked about best practices. I do hesitate to just give out advice about specific strategies because in this ever-changing world of social media, a strategy or practice that was effective for one brand, may not work on another. Furthermore, a social media tactic that works today may not work tomorrow, due to changing algorithms and platforms.
    So when asked about best practices, I go back even further, looking at core practices that will work regardless of platform or medium.
    Below are THREE CORE PRACTICES that you could implement on your brand, no matter what social media platform you are using.

    To start, you must remember this:
    The followers and supporters you have on social media are there because they believe in the work that you do, share your values and appreciate your brand or organization’s mission. The social media landscape changes every day. Platforms remove and add features constantly. And algorithms are altered continuously.
    You can reach new audiences and strengthen relationships with existing supporters, regardless of the changes that happen in social media. Here’s how:

    1. Use Storytelling Techniques in Your Posts

    It’s always about the story. By incorporating narrative techniques into your content, whether through text and photos or even better – video, you can trigger emotions and engagement.

    EXAMPLE
    American Cancer Society on Facebook
    https://www.facebook.com/AmericanCancerSociety/videos/355208295048573
    The story of Velma Dunn, a cancer survivor, is told in her own words via video.

    Here’s what the post looks like on the Facebook feed:

    Tom’s Shoes
    The story here is about Tom’s campaign to “End Gun Violence,” and of course, what better way to tell the story than to have Tom’s Shoes Founder Blake Mycoskie relate the story in his own words, via video.
    https://www.facebook.com/toms/videos/253542505317470/

    More Examples!

    Barks of Love on Instagram – In thoughtful #pupoftheweek posts, Barks of Love tells the story of ONE pup at a time.

    A Walk on Water on Instagram – Again, another effective storytelling post, tagging the appropriate partners.

    2. Understand your audience. Each platform has a unique audience, so posting the same image or video or text across all platforms is ineffective.
    Use Instagram to share snapshots of people, volunteers (if you are a non-profit), customers, event attendees, your products being made, etc. Remember to direct them to your Facebook page or website for more information. (Note: at this time, hyperlinks in Instagram do not work, instead direct them to a “link in bio,” which is clickable.)
    Use Facebook to post longer stories, campaign information, event promotions.

    In this example, you will see the same post with a slight difference for each channel – the hyperlink, also see how it is tagged on Instagram. Note the same content posted on different days per channel
    Charity:Water on Facebook

    Charity: Water on Instagram

    3. Leverage social media to achieve a concrete goal: promote an event, get donations, recruit volunteers. Remember to link signup or event pages on your website.
    Ex. Alzheimer’s Association
    These examples show how the Alzheimer’s Association promotes its Walk for Alzheimer’s accross platforms -note the size changes but the same look and info.

    So what now? As you enter the new year, remember these three things when creating your social media strategy. Tell a story, know your audience, and remember that social media tools are just the means to an end and not the end itself.

  • Increasing ticket sales for Taste of Huntington Beach with Social Media and Influencer Outreach

    Increasing ticket sales for Taste of Huntington Beach with Social Media and Influencer Outreach

    It seems like only yesterday when I wrote about How A Charity Event Leveraged Social Media to Increase Ticket Sales. Okay so it wasn’t yesterday but it was just last year and I was talking about the Taste of Huntington Beach. Well, the annual Taste of Huntington Beach #TasteHB took place again this year on April 24th and guess what – this year we increased sales by 20%! That would be a 40% total increase from two years ago. Attendance numbers were up and there was a buzz about the event unlike previous years. There were more restaurants, newer restaurants and wineries, and also a celebrity chef from the Food Network, Simon Majumdar, who lent the event some foodie cred.

    Simon Majumdar
    Author and Food Network Personality Simon Majumdar with an LA Raider who happened to be attending #TasteHB.

    Bottomline: Taste of HB Chairman Dan Page was able to report a record high donation of $42,000 to the 501 (c)(3) charity “Friends of the Children’s LIbrary of Huntington Beach” which solely benefits the Children’s Department of the Huntington Beach Public Library. According to an official press release,”This amount is a new benchmark and bests last year’s total by 20%. New records were also set for attendance, as well as VIP ticket sales and general admission ticket sales.”

    “The Taste is a wonderful example of the power of local volunteerism,” Page said, “We owe our success to Huntington Beach businesses and all our volunteer staff.”

    Wise Fool, Surf City Family and Friends at Taste of Huntington Beach

    I am proud to be a Taste of Huntington Beach and Friends of the Children’s Library volunteer of 6 years and counting. Like last year, I was in charge of PR and Social Media. Here are just some of the strategies we implemented to attain our main objective, which was to increase ticket sales.

      • Created video content.
        What I actually did was create video content on the fly. In some of these videos, I was just having a regular meal at a participating restaurant and created a short interesting montage that was meant as a tease for the Taste of Huntington Beach. It was also meant to be a piece of shareable content that the participating restaurant could share on their own social channels.

        • Here’s a video featuring Deli-licious.
        • Here’s a video featuring Slapfish.
        • This video featuring BLK was posted on their Facebook page.
      • Activated bloggers and community influencers to help spread the word before and after the event.
      • Utilized Facebook Live during the event

    • Monitored all hashtags not just the official one – The official hashtag is #TasteHB but I also followed the hashtags that people would naturally write including #tasteofhb and #tasteofhuntingtonbeach

    Slapfish

  • My Talk on Proven Ways to Use Social Media to Market Your Toy Business

    My Talk on Proven Ways to Use Social Media to Market Your Toy Business

    **The following was first delivered as a seminar topic at ToyFest West trade show in Vegas.** Note that the examples below pertain to companies in the Toy Industry but rest assured, these tips will work with ANY business.**

    In today’s digital landscape, when people aren’t stalking exes, reading about the Kardashians or watching cat videos, people actually use the internet for research. Now more than ever, social media channels like Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest are an intrinsic part of this research process.
    Consider these stats.

    • Consumers are 71 % more likely to make a purchase based on social media referrals. (Hubspot)
    • 38,000,000 13 to 80 year olds in the U.S. said their purchasing decisions were influenced by social media (Knowledge Networks)
    • 81% of US respondents indicated that friends’ social media posts directly influenced their purchase decision (Forbes)

    Marketing consultants will tell you that people purchase things to do the following: solve a problem or increase pleasure or enjoyment. In the toy industry, while toys mainly provide pleasure, sometime in the case of educational toys, for example, they can solve a problem (i.e. learning colors, numbers, ABCs)

    So the best way your company can sell your product is to find a way to influence the consumer to make a buying decision by showing them how your product can either solve a problem or increase their enjoyment or pleasure. How do you do this? Well, one way, would be to establish a presence online especially on social media. This is because, according to a recent study by Forbes, 81 % of US respondents indicated that friends’ social media posts directly influenced their purchase.

    But enough about that. I am sure that through your own personal experience, you know that what you see on your Facebook feed or see on Pinterest informs your own purchase to a degree.

    Here are 4 Reasons Why your company, brand or store should be on Social Media:
    1. To deliver better customer service (use social media to listen to what your customers have to say , whether it’s in the comments section, a direct message or a review site like Yelp.)
    2. To build your brand (use social media to create your own personality and make an emotional connection with your fans and followers, who are ultimately, your customers – for example are you funny, inspirational etc.)
    3. Because Social Media helps increase trust in your brand (this can be accomplished by truly engaging with your fans and followers, ask for their opinions, answer their questions etc.)
    4. To drive traffic to your website (social media mentions and links do send positive signals to Google and affect your SEO)

    Now are you convinced?
    I promised I would share with you Proven Ways to Market Your Business via Social Media.

    So first, let me ask you, how many of you have a Facebook Page? Instagram? Twitter? Snapchat? Periscope? Show of hands, please.

    By now, you’re probably asking – what? Do I have to be on all those channels? My advice: No. First, you must find out where your audience is, where your demographic is playing, and where they hang out online. Some may say moms rule social media. As a mom active on social media myself, and as a mom blogger (I know that makes some bloggers who happen to be moms cringe); I can say that it true! But I only bring it up because as a business owner, you know this little fact is important. After all, it is usually moms who make most of the purchasing decisions, right? That said, it is essential that you learn where your audience of purchase-decision makers are most active online. Where are they posting, reading, connecting?

    For now, let’s concentrate on Facebook – and the reason I say Facebook is because it has the most users. By the end of 2015, Facebook had 1.581 billion monthly active users! So that’s not something you can ignore.

    I started this post/talk by telling you that I was going to share Proven Ways to Market Your Business Using Social Media and I am happy to share with you these 6 concrete things you can do to market your business using social, by the time you finish reading this:

    1. Create your presence on the channel, in this case, Facebook – Make sure to complete all the necessary fields such as “About,” a description of your business or product, hours, location etc.
    ** Note on Facebook, you can actually use a “call to action” button like Shop Now (which you see on here)
    Sphero on Facebook

    2. Share relevant content that connects with your audience and reflects your personality or establishes your brand voice.

    Samples:
    Monopoly Branding on Social

    Mr Monopoly Brand on Social Media

    3. Engage with your audience by asking questions, or providing prompts.

    For example, in this Pokemon post, they ask people to TAG them with #Pokemon20 on other channels. Note: they have added a link that goes back to their website.
    Pokemon on Social Media

    4. Use your page to make product announcements. Example: Arriving at our store in Spring etc. – post a photo or link an article. Even better, post a video.

    Minecraft announcements on Facebook

    5. Create a contest or do a giveaway to engage your audience.

    Step 2

    6. Boost a Post or Create a Facebook Ad (with easy to use tools and target marketing, you can get the most bang for your back on boosted posts or Facebook ads, for just a few dollars a day you can reach EXACTLY who you want to reach –you can pick the age of your customer, their hobbies, their likes, where they live etc and target them with your post or ad)

    Sample.
    Post with no boost.
    Sample Facebook Post

    Boosted Facebook post sample. With a small budget for a boosted Facebook post, you can increase your reach.
    Boosted Facebook post

    ** Of course, this was all I had planned to say at the Social Media seminar but what actually happened was more interactive and free-flowing. It was great to hear the seminar participants’ own experiences with social media. My goal as a speaker and social media consultant is to help YOU use social media to market your business. Everyone is different and each business has its own set of goals. But it is only through engaging with your customer, planning a strategy and executing the plan that you can make any headway with your business using social media marketing tools.**

  • Making Connections at Toyfest West

    Making Connections at Toyfest West

    Last week, I had the honor of being the lone seminar speaker at Toyfest West, the largest Toy Show in the West, at South Point Casino and Spa in Las Vegas, NV. Hundreds of people from the toy industry attended the three day show.

    I put this video together featuring a few of the amazing people I met at Toyfest West.

    At first, I was a little worried about whether anybody would show up for my talk. After all, I wasn’t anyone famous but I did come in with the intention of giving them solid practical advice about how they could use social media marketing for their toy businesses. The room filled up within the first 15 minutes and before long I had a solid audience of about 35 toy industry people ranging from toy manufacturers, toy inventors, sales reps and toy store owners.

    This presentation I made served only as a guide and starting off point.

    Because… the real interaction happened during the Q&A. The questions ranged from which social media channels they should be on (Answer: pick one or two where you can connect with your target demographic) to how much should they spend on Facebook advertising (Answer: depends on your needs and available budget.) What’s more, I managed to get the attendees to connect with each other, which was where the real learning began – one toy store owner shared his story about sprucing up his website after finding out most of his customers were coming from out-of-state and via online means. Another person shared how they did outreach with their local community to promote their store.

    In the end, I let them know that while social media is free to use, demands a lot of thought, planning and an investment of time. I also shared that people can use social media in different ways. Anyone can use social media platforms as means a means to attain their objectives whether it be increasing brand awareness, promoting an event, increasing sales or building a community.

    Many thanks to the Western Toy and Hobby Representatives Association (WTHRA) for a very organized trade show experience, especially to WTHRA Show Coordinator Frances Mendez.

    But first let me take a selfie. With Toyfest West Show Coordinator Frances Mendez.
    But first let me take a selfie. With Toyfest West Show Coordinator Frances Mendez.

  • Life Lessons from VidCon 2015

    Life Lessons from VidCon 2015

    The sixth annual VidCon may have been bigger than previous years but the vibe remained true – youthful, electric and creative! The average age of both speakers and fans must have been below 21. And it’s all good. That’s what makes VidCon unlike any other conference I’ve attended. It is a true celebration of fans and their favorites. Where else can a tween meet his or her YouTube idols face to face? The event at the Anaheim Convention Center featured panels, keynotes, signings, parties, after-parties, concerts and interactive booths on the expo floor.

    I left another wonderful year at Vidcon with some valuable takeaways. Shout out to my young friends Micaela and Charlize who helped me navigate the world of YouTube and for helping me experience VidCon with wonder and optimism.

    LIFE LESSONS

    Be Passionate. Isn’t this a lesson we should all strive to follow? When you think of the most successful YouTubers, they didn’t start out thinking of how many views they’d get or how many subscribes etc. They all started broadcasting about something they were passionate about.

    Collaborate. I love the collaborations borne out of YouTube. When two YouTubers get together it is guaranteed fun, when more than two get together, it is MAGIC.

    Here's a video featuring many YouTube stars that was created during the week of VidCon. It was shown during the Opening on the first day, hosted by Rhett and Link.

    And then there was this moment, when over 2,000 people from the YouTube community created the Largest Cellphone Wave. Participants turned on their phone flashlights and briefly held them upwards in quick succession, creating a wave of light motion.


    BEST PRACTICES
    What best practice can we glean for future conferences and shows? A lounge for everyone or so it would seem. Some of the best things about VidCon are the interactive booths on the Expo Floor - from funky photo booths to dunk tanks and other games that both the young and young at heart can enjoy. This year it was all about the "lounges."

    Consider the Parents, Chaperones and other people connected to your show attendee. VidCon provided a Parents' Lounge sponsored by Kia, which was a great idea because most of the attendees were minors.

    Provide an area where people can interact, take a break, chill.

    Like the PBS Chill Lounge which provided non-digital entertainment like cards and board games, in a conference that was all about digital. It was also cool to see creators and fans interact while charging their digital devices.

    REVELATIONS

    ANAHEIM, CA - JULY 23: YouTubers Rhett James Maclaughlan (L) and Charles Lincoln 'Link' Neal of 'Rhett and Link' perform at #VidCon at Anaheim Convention Center on July 23, 2015 in Anaheim, California. (Photo by FilmMagic/FilmMagic)
    ANAHEIM, CA - JULY 23: YouTubers Rhett James Maclaughlan (L) and Charles Lincoln 'Link' Neal of 'Rhett and Link' perform at #VidCon at Anaheim Convention Center on July 23, 2015 in Anaheim, California. (Photo by FilmMagic/FilmMagic)

    As if you didn't know the future is all about video, and it's all happening in the mobile space.

    Here are some statistics provided by YouTube:

    •Growth in watch time on YouTube has accelerated and is now up over 60% year over year, the fastest growth rate we've seen in two years.

    •The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up over three times year on year.

    •The amount of content uploaded to YouTube has grown over the last year, too, with more than 400 hours uploaded every single minute.

    •The number of people watching YouTube per day is up 40% year over year since March 2014

    •The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up over three times year on year.

    •More than half of YouTube views come from mobile devices. More than half of our watchtime comes from mobile devices.

    •YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

    Finally, some words of wisdom from Susan Wojcicki, CEO of YouTube “I want to leave you all with one final message: YouTube succeeds only if you, our creators, succeed. You’re the reason that we’re all here today; you’re the reason that VidCon exists in the first place. All of you have invested in building your channels, building your businesses, listening viewer feedback, pored over your analytics and as a result, made great content and built strong communities.”

    ANAHEIM, CA - JULY 23: Susan Wojcicki, CEO of YouTube delivers her keynote at #VidCon at Anaheim Convention Center on July 23, 2015 in Anaheim, California. (Photo by FilmMagic/FilmMagic)
    ANAHEIM, CA - JULY 23: Susan Wojcicki, CEO of YouTube delivers her keynote at #VidCon at Anaheim Convention Center on July 23, 2015 in Anaheim, California. (Photo by FilmMagic/FilmMagic)

  • Lost Facebook Likes

    Lost Facebook Likes

    It’s not you, it’s me. No, actually, it’s Facebook. You may have noticed a small drop in your Facebook Likes Count. You see, over the weekend, Facebook started removing two types of accounts from your fan count: memorialized accounts and voluntarily deactivated accounts. So basically the great Facebook purge is doing you a favor by deleting accounts that are dedicated to loved ones long gone and people who have left Facebook voluntarily by deactivating (not deleting) their profiles. Remember that this affects Pages not Personal Accounts. For Business Pages, this is supposed to be meaningful because it can help businesses truly understand what their followers care about.

    Changes in Facebook are part of the game. Sometimes they announce the changes, sometimes they don’t. Sometimes they clarify things such as what you can or cannot post. You can visit the latest community standards here.

    In the larger scheme of things, what do the number of likes really mean? And what would happen if all that time and effort you put into posting content in order to gain likes, were suddenly to disappear? Here is what I always tell businesses and brands I work with, in the end, you do not own these social media platforms – Twitter, Facebook, Instagram, YouTube et al. What you do own is your message, your product, the original content you create. These platforms are but tools to help you distribute your message. They are a means to an end.

    I read this article by Rachel Rofe , who experienced being banned from Facebook, and what she did about it. That’s a tough lesson but that is one of the good things about this digital age – being able to learn from other people’s mistakes.

    Now if you’ve noticed a drop in your personal friends count, you can’t blame that on Facebook. People could be unfriending or unfollowing you for whatever reason. Check your posts and frequency of posts. Better yet, if you’ve lost a real-life friend on Facebook, perhaps it’s time you picked up the phone and gave them a call or met them for a real-life chat.

    Here is the official Facebook update: http://facebook.com/business/news/page-likes-update

  • What It Means To be in Cision’s Top 50 List

    What It Means To be in Cision’s Top 50 List

    “Where PR and Media Connect,” is Cision’s tagline. Cision is a company that offers PR software and services. As a new media journalist, my name appears on Cision lists and that’s how I get press releases and pitches from various agencies. As a PR professional (working for Acorn Woods Communications, a PR and Marketing Firm Specializing in the Motorsports Industry), Cision helps connect me with journalists, publications and influencers relevant to my clients. From time to time, Cision names “Top 50 Somethings” from its vast database – top 50 U.S. Mom Blogger, top 50 Content Marketers to Follow etc.

    This is me with my fellow OC Family Mom Ambassadors, writers, taken during an Orange County Public Relations Society of America (OCPRSA) luncheon.
    http://instagram.com/p/ugpMa0E5SJ/?modal=true

    So I was pretty stoked about finding my name in “Cision’s Top 50 Rich Social Media Influencers to Follow On Twitter,” alongside some big deal influencers like Guy Kawasaki , Neal Schaffer and Michael Stelzner of Social Media Examiner. It’s kind of a bummer that my name starts with T and the list is alphabetical so you’d have to scroll down to find me, but it’s still something that I am proud of.

    A list, I made it to a list! The other reason that makes this listing special is because I feel that I’m being recognized for the work I’ve done on my favorite social media channel, Twitter. Yes, I said it. Twitter is still my fave, even if I know it may not be for everyone, and it’s still a mystery for marketers to crack. Twitter is my favorite because it retains the qualities of openness and authenticity from the early days of social media.

    According to Cision: “We’ve searched high and low for the top 50 media rich social influencers on Twitter by leveraging CisionPoint‘s Influencer Search and by receiving a high score in relevancy (the volume of on-topic tweets related to rich media), timeliness (recent tweets related to the topic), engagement (retweets, replies and mentions), and cone of influence (connection to other influencers in the space), to find the experts on rich media social networks that you NEED to follow.” Read the rest of the article and follow the list here.

    And to close, here’s a photo of me with some social media influencers (left) Neal Schaffer, Debbie Miller and Ted Nguyen, all of whom I connected with on Twitter before meeting in real life!

    http://instagram.com/p/fl9pAtk5Zb/?modal=true

  • Kababayan Today with G Tongi Part 2

    Kababayan Today with G Tongi Part 2

    Here are the next two segments of my guest television appearance on Filipino-American show, Kababayan Today, hosted by the beautiful G Tongi.

    After getting over my nerves, it was easy to talk about anything! Naturally talked turned to two things I am passionate about: blogging and social media.

    The segments are appropriately titled: Growing Trend of Blogs about Fil-Am Motherhood and Becoming Social Media Savvy.

    When asked for social media tips, I say that the “Thing to remember (about social media) is that… it is all about connecting with a person.” I caution young people to watch what they post and warn that even if your social channels are set to private, anything online is really PUBLIC. There are ways, after all, to find photos and text, that could damage your reputation and your future. That said, social media can be used for good. Watch this last segment and see how I respond to G’s question about a “selfie quota.”

  • 5 Tips for Social Media Correspondents at Events

    5 Tips for Social Media Correspondents at Events

    I am writing this from the Rosen Center hotel lobby (thank you for free wifi!), after an exhausting but productive week at the American International Motorcycle Expo at the Orange County Convention Center in Orlando, Florida. The agency I work for was tasked with managing Social Media for the event, which meant I was the de facto social media correspondent, content creator and digital engagement point person.

    The week went by like a blur, the show was a success and the stack of business cards and stickers I have in my luggage stand testament to the awesome networking that went on at the show. I learned a few things which can be applied to trade/expo shows in general, particularly for people in charge of social media.

    Here are 5 TIPS FOR SOCIAL MEDIA CORRESPONDENTS, covering massive trade and expo-type events. Whether it’s AIMExpo, the Natural Food Expo, or Comic Con, here are some practical pieces of advice:

    1. Wear comfortable shoes! With about 400,000 square feet to cover, people to meet, presentations to watch and places to be, expect to WALK A LOT! Take breaks too. Your feet will thank you.

    AIMExpo Show Floor

    photo 2 (3)

    2. Use the official event hashtag before the event to promote it, stoke interest and create buzz before, during and after the event.

    *Here are two sample tweets using the #AIMExpo hashtag.
    AIMExpo_hashtags

    *This shows a tweet by a magazine editor using the one of two official hashtags. His tweet shows a picture of our Social Media Wall (using TintUp we created a wall that collected posts across various social media.

    Lots of action on the @AIMExpo social board. @gregwhite @CristyLee09 #AIMExpo14 #motorcycle pic.twitter.com/coNQ48Oxmk

    — Matthew Miles (@CW1Miles) October 17, 2014

    3. Bring a Mophie, extra battery or charger. Even better, have a back up camera or device. So much content can be generated over several days. I had to run to Walgreens to buy a charging cable when my iPhone 5 cable broke. (I also located the charging stations and electric outlets on the show floor.)

    Photo shows the Umbrella Girls (models) at the Bright Box Charging Station located at one of the show booths.
    2014-10-19 12.38.21 (1)

    4. Get Social IRL. Smile and talk to exhibitors, vendors and attendees at the show. Use your social conversations as an opportunity to meet people you’ve engaged with online. Connect with people in real life.

    This selfie is a photo of me and two writers I had worked with but hadn’t met in real life until recently!

    AIME

    5. Last but not least, keep the social love going even after the show. Tweet and mention people you met at the show, tag photos, write a follow-up email. Write a recap post about the event and share your post.