What does it mean to have influence?
Not 5 years ago, the influencer landscape was different, it was when moms ruled the blogosphere and back then I had “klout.” The influence sort… Read More »What does it mean to have influence?
Not 5 years ago, the influencer landscape was different, it was when moms ruled the blogosphere and back then I had “klout.” The influence sort… Read More »What does it mean to have influence?
As a social media consultant, I have often been asked about best practices. I do hesitate to just give out advice about specific strategies because… Read More »Social Media Best Practices for the New Year and Beyond
It seems like only yesterday when I wrote about How A Charity Event Leveraged Social Media to Increase Ticket Sales. Okay so it wasn’t yesterday… Read More »Increasing ticket sales for Taste of Huntington Beach with Social Media and Influencer Outreach
**The following was first delivered as a seminar topic at ToyFest West trade show in Vegas.** Note that the examples below pertain to companies in… Read More »My Talk on Proven Ways to Use Social Media to Market Your Toy Business
Last week, I had the honor of being the lone seminar speaker at Toyfest West, the largest Toy Show in the West, at South Point… Read More »Making Connections at Toyfest West
The sixth annual VidCon may have been bigger than previous years but the vibe remained true – youthful, electric and creative! The average age of… Read More »Life Lessons from VidCon 2015
It’s not you, it’s me. No, actually, it’s Facebook. You may have noticed a small drop in your Facebook Likes Count. You see, over the… Read More »Lost Facebook Likes
“Where PR and Media Connect,” is Cision’s tagline. Cision is a company that offers PR software and services. As a new media journalist, my name… Read More »What It Means To be in Cision’s Top 50 List
Here are the next two segments of my guest television appearance on Filipino-American show, Kababayan Today, hosted by the beautiful G Tongi. After getting over… Read More »Kababayan Today with G Tongi Part 2
I am writing this from the Rosen Center hotel lobby (thank you for free wifi!), after an exhausting but productive week at the American International… Read More »5 Tips for Social Media Correspondents at Events