Category: Social Media
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What does it mean to have influence?
Not 5 years ago, the influencer landscape was different, it was when moms ruled the blogosphere and back then I had “klout.” The influence sort of just came along with blogging territory. Obviously, if people read, interacted and commented on your blog, surely you carried some influence with them. Right? To further the perception of…
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Social Media Best Practices for the New Year and Beyond
As a social media consultant, I have often been asked about best practices. I do hesitate to just give out advice about specific strategies because in this ever-changing world of social media, a strategy or practice that was effective for one brand, may not work on another. Furthermore, a social media tactic that works today…
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Increasing ticket sales for Taste of Huntington Beach with Social Media and Influencer Outreach
It seems like only yesterday when I wrote about How A Charity Event Leveraged Social Media to Increase Ticket Sales. Okay so it wasn’t yesterday but it was just last year and I was talking about the Taste of Huntington Beach. Well, the annual Taste of Huntington Beach #TasteHB took place again this year on…
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My Talk on Proven Ways to Use Social Media to Market Your Toy Business
**The following was first delivered as a seminar topic at ToyFest West trade show in Vegas.** Note that the examples below pertain to companies in the Toy Industry but rest assured, these tips will work with ANY business.** In today’s digital landscape, when people aren’t stalking exes, reading about the Kardashians or watching cat videos,…
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Making Connections at Toyfest West
Last week, I had the honor of being the lone seminar speaker at Toyfest West, the largest Toy Show in the West, at South Point Casino and Spa in Las Vegas, NV. Hundreds of people from the toy industry attended the three day show. I put this video together featuring a few of the amazing…
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Life Lessons from VidCon 2015
The sixth annual VidCon may have been bigger than previous years but the vibe remained true – youthful, electric and creative! The average age of both speakers and fans must have been below 21. And it’s all good. That’s what makes VidCon unlike any other conference I’ve attended. It is a true celebration of fans…
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Lost Facebook Likes
It’s not you, it’s me. No, actually, it’s Facebook. You may have noticed a small drop in your Facebook Likes Count. You see, over the weekend, Facebook started removing two types of accounts from your fan count: memorialized accounts and voluntarily deactivated accounts. So basically the great Facebook purge is doing you a favor by…
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What It Means To be in Cision’s Top 50 List
“Where PR and Media Connect,” is Cision’s tagline. Cision is a company that offers PR software and services. As a new media journalist, my name appears on Cision lists and that’s how I get press releases and pitches from various agencies. As a PR professional (working for Acorn Woods Communications, a PR and Marketing Firm…
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Kababayan Today with G Tongi Part 2
Here are the next two segments of my guest television appearance on Filipino-American show, Kababayan Today, hosted by the beautiful G Tongi. After getting over my nerves, it was easy to talk about anything! Naturally talked turned to two things I am passionate about: blogging and social media. The segments are appropriately titled: Growing Trend…
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5 Tips for Social Media Correspondents at Events
I am writing this from the Rosen Center hotel lobby (thank you for free wifi!), after an exhausting but productive week at the American International Motorcycle Expo at the Orange County Convention Center in Orlando, Florida. The agency I work for was tasked with managing Social Media for the event, which meant I was the…