• Music Monday: 1st YouTube Music Awards Misses the Mark

    The first You Tube Music Awards was held on Sunday – live from New York! – and I must say it was a bit of a let-down.  It was chaotic, to be sure, but it was also boring and contrived. The numbers don’t lie – only over 177,000 were tuned into the worldwide live stream by Eminem’s performance.  I mean, this is YouTube people, where a husky like Mishka can generate a couple of million views just by barking “I love you,” in dog language! I have to say I had high hopes for the #YTMA especially with the Jason Schwartzman videos before the awards. Like this   And this:…